Tag: media

Media And Information Experts Explain – What Is The Metaverse?
IN OTHER NEWS, VIDEO REELS

Media And Information Experts Explain – What Is The Metaverse?

The metaverse is a network of always-on virtual environments in which many people can interact with one another and digital objects while operating virtual representations – or avatars – of themselves. Think of a combination of immersive virtual reality, a massively multiplayer online role-playing game and the web. The metaverse is a concept from science fiction that many people in the technology industry envision as the successor to today’s internet. It’s only a vision at this point, but technology companies like Facebook are aiming to make it the setting for many online activities, including work, play, studying and shopping. Facebook is so sold on the concept that it is renaming itself Meta to highlight its push to dominate the metaverse. Metaverse is a portmanteau of meta, meaning ...
Are You Addicted To Social Media? Here Are 7 Tell Tale Signs
POLITICS

Are You Addicted To Social Media? Here Are 7 Tell Tale Signs

Social media anxiety disorder is a mental health condition that is similar to social anxiety disorder. Before he committed suicide in June, 29-year-old YouTube star and model Desmond Amofah, also known as Etika, filmed himself offering insight on the effects of social media. One comment he made was shared widely after his death: “It can give you an image of what you want your life to be and get blown completely out of proportion. It consumed me.” Health professionals are taking notice. The Anxiety and Depression Association of America asserted in November: “Social media anxiety disorder is a mental health condition that is similar to social anxiety disorder.” Facebook turned 15 this year, and its launch spurred a host of other social media avenues: Instagram, Snapchat, Twitter, etc. Marke...
An Incredible Guide: To Use Social Media For Business
RECOMMENDATIONS

An Incredible Guide: To Use Social Media For Business

Remember how "Paper Boat" created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone's Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business. Let us see how: Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digita...
Think Of Pipelines, Not Utilities – What Social Media Regulation Could Look Like
SOCIAL MEDIA, TECHNOLOGY, VIDEO REELS

Think Of Pipelines, Not Utilities – What Social Media Regulation Could Look Like

Elon Musk’s takeover of Twitter, and his controversial statements and decisions as its owner, have fueled a new wave of calls for regulating social media companies. Elected officials and policy scholars have argued for years that companies like Twitter and Facebook – now Meta – have immense power over public discussions and can use that power to elevate some views and suppress others. Critics also accuse the companies of failing to protect users’ personal data and downplaying harmful impacts of using social media. As an economist who studies the regulation of utilities such as electricity, gas and water, I wonder what that regulation would look like. There are many regulatory models in use around the world, but few seem to fit the realities of social media. However, observing how these mo...
A social media Expert Explains How The ‘Federated’ Network ‘Mastodon’ Works And Why It Won’t Be A New Twitter
BUSINESS, IN OTHER NEWS

A social media Expert Explains How The ‘Federated’ Network ‘Mastodon’ Works And Why It Won’t Be A New Twitter

In the wake of Elon Musk’s noisy takeover of Twitter, people have been looking for alternatives to the increasingly toxic microblogging social media platform. Many of those fleeing or hedging their bets have turned to Mastodon, which has attracted hundreds of thousands of new users since Twitter’s acquisition. Like Twitter, Mastodon allows users to post, follow people and organizations, and like and repost others’ posts. But while Mastodon supports many of the same social networking features as Twitter, it is not a single platform. Instead, it’s a federation of independently operated, interconnected servers. Mastodon servers are based on open-source software developed by German nonprofit Mastodon gGmbH. The interconnected Mastodon servers, along with other servers that can “talk” to Mast...
Does Your Business Have A Social Media Policy?
THE LATEST NEWS

Does Your Business Have A Social Media Policy?

The most common social media are Facebook, Twitter, LinkedIn, MySpace, blogging, and YouTube. Millions of people use these websites or send tweets or watch videos every day. Do your employees spend time on these websites during the business day? Do you care whether they tweet about what is happening at the office or play Farmville during the hours that they are supposed to be working? Social media can be a positive force for your business. You can use different social media sites for your marketing, thereby utilizing free avenues to let the public know what you want it to know about your products or services. You can make special offers for your products through sites like Groupon or Yelp or your website or Facebook page. You can monitor tweets about your business made by happy or angr...
How To Connect With Social Media Influencers And Boost Your Conversion?
INFLUENCERS

How To Connect With Social Media Influencers And Boost Your Conversion?

Influencer marketing may seem like a new trend. It is clearly on the rise. But what is a Social Media Influencer? A Social Media Influencer is a user on social media who has established credibility in a specific industry.Influencers are usually industry leaders or celebrities with a large following. And they have a heavy "influence" on their following. Their followers trust and value their opinions, statements, and recommendations. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. This helps brand to market and sell with real customer photos and videos. It works to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. This is where Gigindia helps c...
Social Media’s Impact On Divorce
SEX & RELATIONSHIPS, TOP FOUR

Social Media’s Impact On Divorce

Social media has impacted our society in many good ways. Our lives have been made easier. Pretty much anything we want to know is quickly found at the end of a mouse click. We save time and effort by ordering products and planning travel online. We easily catch up with friends on numerous social media sites. But, there is also a down side.. Media and Relationships Research has found that these sites can have a negative impact on relationships and may even contribute to divorce. A spouse may spend so much time that they neglect family time and hurt relationships. The temptation is there to look up former girlfriends or boyfriends and connecting could trigger past feelings and/or start an affair. One recent study from the journal, Computers in Human Behavior, used information gathered f...
How To Improve Your Social Media Reach [Stats & Steps]
DIGITAL MARKETING

How To Improve Your Social Media Reach [Stats & Steps]

It is mind-blowing how social media networks have grown over the years. And the number of social media users is increasing at a significant rate day by day. In such times, leveraging your social media reach for your benefit can play a crucial role in your marketing journey. So, in this blog, we will learn about social media reach and some ways to improve it. Let’s dive right in. <br /> What Is Social Media Reach? Social media reach is the number of people who see the content posted across social media platforms. It shows how users see and interact with your content. Marketing departments may measure this metric to understand whether their content is effective or not. It also gives you information on the success of individual and influencer campaigns, the number of active follower...