BEAUTY

‘Pretty privilege’: attractive people considered more trustworthy, research confirms. What makes a person beautiful has fascinated artists and scientists for centuries. Beauty is not, as it is often assumed to be, “in the eye of the beholder” – but follows certain predictable rules. Symmetry and proportions play a role, and though culture and norms shape our perception of beauty, researchers observe a consistently striking agreement among people on whom they regard as beautiful. Not surprisingly the beauty market has been on a steady rise (besides a minor 2020 Covid slump), reaching $430 billion in revenue in 2023, according to a recent McKinsey report. The fascination for the perfect makeup or skincare is fired up by the impact of perfect faces displayed on social media and enhanced b...

Plasma Beauty Equipment: Back to Basics. If you are not familiar with plasma beauty equipment, you have landed on the right page. In this article, we are going to shed some light on a non-invasive process that can help you enjoy a lot of benefits. Let's find out more. Plasma skin tightening is known by a lot of names, such as fibroblast plasma and plasma pen. A few years ago, it was taken as a non-invasive procedure that did not involve too much pain. Apart from this, it was much more cost-effective than surgery. As for as non-surgical abdominal tightening treatment is concerned, fibroblast skin tightening is one of the best procedures. It can help you treat excessive skin on different parts of your body such as the neck. After the first surgery, some patients may have to follow up f...

A beginner’s guide to sound baths − what they are, how to choose a good one and what the research shows. In recent years, sound bathing, a therapy in which sound is used for healing, has been marketed as one of many “self-care” practices, such as journal-keeping or candle-burning, in support of personal well-being. Sold also as sound “immersions,” or sound “healing” or “therapy,” sound baths are pitched as a safe and effective way to reduce stress and increase inner peace. Do they, though? If so, how? As a medical anthropologist who has conducted research on the sound bath boom, I have some evidence-based insights to offer. What is a sound bath? Dedicated yogic sound baths are typically intimate, hourlong, small group events hosted in yoga studios or other private settings. Lights dimmed...

Skin science secrets for smooth winter skin: Insights from a chemist to break free from dry skin woes. If the dropping temperatures instantly make your skin feel dry and uncomfortable, you're not alone. Between the frigid air outside and overheated air inside, the winter months are loaded with skin stressors that can put your skin on a seemingly endless dry skin roller coaster. According to Dr. Kate Biberdorf, also known as Kate the Chemist, this roller coaster can lead to a weakened skin barrier. "Think of your skin barrier as a leaky bucket, and you're constantly trying to fill it with moisturizers — but things like changes in temperature and humidity levels can strip the skin of moisture and contribute to leaks," explained Kate. "The best solution is to fix the holes in the bucket to st...