BRANDING

Instagram Marketing Strategy – Everything You Need To Know
BRANDING, EBOOKS

Instagram Marketing Strategy – Everything You Need To Know

Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on Instagram. But get one thing straight: getting your Instagram marketing strategy right is no walk in the park. You must learn the ins and outs of the platform to create a strategy that ushers in conversions and engagements. The good news is that this guide will take you through the dynamics of a good Instagram marketing strategy in an actionable and precise way. <br /> Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media website...
Power Any Event, From 2 People To 1,000+With Livestorm
BRANDING, FOR BUSINESS

Power Any Event, From 2 People To 1,000+With Livestorm

Introducing Livestorm the highest rated full-stack webinar platform. The Livestorm webinar platform has all the tools you need to create professional interactive webinars in a few minutes. Leverage the live chat, questions, polls and replay features to better engage participants. Easily customize automated emails and registration pages, and truly understand your audience with powerful analytics. Get started with Livestorm for free Create a better experience for your attendees and less stress for your team. You’re just minutes away from building engaging online events. Get a live demo - No credit card required - No software to install SIGN UP FOR FREE!
Do You Own A Website Or Business – Here’s Rocket Fuel For Your Business
BRANDING, THE LATEST NEWS

Do You Own A Website Or Business – Here’s Rocket Fuel For Your Business

If you own a website or business that relies on the web for customers. Shift4 Shop focused on pushing our freemium eCommerce solution. Our Shift4 Shop platform provides the ability for anyone to build a free online store. Our platform is perfect for any business type and completely scalable from small, medium to Large, enterprise. It take seconds to launch an online store and no credit card is required. Shift4Shop makes it easy to build the perfect website for your business and start selling your products or services online. Our turnkey eCommerce solution includes a feature-rich website builder, product and order management, customer marketing tools and more.
Corporate Branding – Will They Remember You?
BRANDING

Corporate Branding – Will They Remember You?

In today's market selling quantity seems to be the rule of the day. Slap together something quick and don't worry about what flies out the door, it doesn't even matter who the purchasers are. Companies who focus on branding will stand out amongst the crowd. Why? They have recognized that most buyers' especially online buyers need confidence in doing business with an established entity. Nothing shows your commitment to your business like a well developed branding strategy. Having a great logo is the first major step towards cultivating this development. Sure there are plenty of "out-of-the-box" logo solutions and the prices are more than appealing to a business that doesn't recognize the value of their corporate image. The Difference Why should you spend more than $300 on a logo? Would y...
How Do You Gain Customer Trust?
BRANDING

How Do You Gain Customer Trust?

Customer trust and loyalty are pivotal in building a successful business. Establishing a solid long-term relationship with customers can help to scale your business. This is because customer retention is more cost-effective than constant client acquisition. It costs five times as much to earn a new customer than to keep an existing one. Also, a happy customer is more likely to recommend a brand they trust to others. So earning customer trust can help to keep customers and to earn new leads and sales through word of mouth. Here are 4 strategies you can use to earn customer trust. 1. Offer Excellent Customer Service The level of customer service you offer has a direct impact on customer trust and retention. So it's important to have a committed support staff and high standards for speed...
Why Do You Need A Brochure?
BRANDING

Why Do You Need A Brochure?

While the website is the first of the most important items to own for advertising about your business, a company brochure is the second most important. You can explain what your business is all about, through words that best describe what your services are, and use images that can make the consumers relate with your products better. To have a hard copy of your brochure to refer to, is an impression that stays. But, whether an e-brochure or a hard copy does the trick better is completely dependent on how email-active your consumers are. Here's highlighting what your brochure should contain: WHO: Who is your company, what do you stand for and who are the main members of staff? WHAT: What are you selling? Who uses it? What are the benefits of using it? What problems does it solve? WHERE: W...
Five Small Business Branding Mistakes You Should Avoid
BRANDING, RECOMMENDATIONS

Five Small Business Branding Mistakes You Should Avoid

Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business. You have most likely read about the branding failures of large businesses in the news – those massive errors that spelled doom for once successful ventures. While not making headlines the collapse of small businesses are more common. Studies reveal that 63% of all South African businesses fail within the first two years of trading. Many of the errors behind the collapse of small and medium enterprises are branding errors – or the result of business owners not understanding the importance of it. Many people think of “brands” as being large, important identities everybody knows about like Nike, Coca-Cola, and Harley Davidson. But buildin...
Why Do Businesses Use Branding?
BRANDING, EBOOKS

Why Do Businesses Use Branding?

When you have a strong brand, it will become your business's most valued asset. A strong brand can more easily traverse the ups and downs of an economy, problems with customer satisfaction, and other issues. Plus, with great branding, it can last generations. Let's look at some other benefits of great branding. Customer Awareness and Recognition When you've done a great job branding, you will have amazing customer awareness and recognition of everything you do. The branding will speak for itself before you open your mouth or even make your offer. Think of some of your favorite brands and how they make you feel when you see an advertisement or commercial. Differentiation Offers a Competitive Edge When you have better brand recognition - and you will with a great brand - you automatical...
What Are The Qualities of A Timeless Brand?
BRANDING, THE LATEST NEWS

What Are The Qualities of A Timeless Brand?

A brand that instantly pops in the mind of a consumer for a certain product, built through the years and has withstood the test of time is one of the definitions of a timeless brand. It is a name or a company that has been around for a long time but is still considered to be among the top brands loved and supported by its audience. A timeless brand is iconic and its branding has played a role to its long-term success. Among the timeless brands that have managed to successfully emerge on top throughout the years includes Apple, KFC, Nike, and Cadbury to name a few. They all have reached a certain level of success, a meaningful brand that did not give in to the fads. They stayed true to their beliefs and managed to stand the test of time. How Can You Make Your Brand Timeless? As a business...
Branding Through Social Media
BRANDING, FOR BUSINESS

Branding Through Social Media

Are you looking forward to social media as the coolest, cheapest and the most effective medium to reach your customers? Well you are really canny and updated to think so. Social media is being widely used for the branding by brands both old and new. This is because it is the platform where the people peep for even the teeny-tiny information about everything from FMCG to durables, from food stuffs to cosmetics and almost everything. However this trend has equally been recognized by your competitors. So how do you make sure that your product is liked from among the competitive brands, and the customers feel the brand as the one they can trust? After all its your customer reach that matters. Many brands these days hire branding agencies to handle their social media pages I would suggest you t...