Friday, May 17

Tag: engage

Engage And Retain Customers With Outgrow x BHN Rewards Integration
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INTERACTIVE CONTENT

Engage And Retain Customers With Outgrow x BHN Rewards Integration

As newer online marketing techniques crop up, businesses have been having a tough time maintaining customers. Marketing is like a race where countless players are running and trying to win the game. Some players join the race late while some hop in middle leaving the other players behind. Hence, if you want to stay ahead in the game, you need to be smart about not just engaging your users but also retaining them. To help our clients do this effectively, we came up with a powerful tool combo – Outgrow x BHN Rewards! How can this combo help you? Let’s find out! Outgrow: Interactive Marketing Platform Outgrow is a SaaS tool that can help you create different types of interactive experiences such as calculators, quizzes, polls, giveaways, assessments, forms, etc. It is a no-code, user...
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A Guide To Using Marketing Automation Management Software To Engage Your Customers
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THE LATEST NEWS

A Guide To Using Marketing Automation Management Software To Engage Your Customers

Using marketing automation software allows you to take your current efforts in direct marketing up a few notches. It gives you a medium to reach out to customers at each step of the customer lifecycle. This has been proven to be one of the most effective ways to use marketing automation. It is also the best way to increase sales and revenue in a short period because it's target natural customer behavior. This guide will take you through marketing automation software fundamentals and help you understand what it is, why you should consider using it, how to implement it, and how to measure its success. Marketing automation has emerged as a potentially powerful tool for generating more leads, converting those leads into customers and harnessing the power that your CRM database can provide....
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By Insisting Journalists Engage With Their Audience, News Organizations May Be Setting Them Up For Abuse
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IN OTHER NEWS

By Insisting Journalists Engage With Their Audience, News Organizations May Be Setting Them Up For Abuse

News organizations are trying to do a better job connecting with their audiences, in hopes of overcoming the profession’s credibility problems and ensuring its long-term survival. To do this, a growing number of newsrooms have for years embraced what’s called “audience engagement,” a loosely defined term that typically refers to efforts to increase the communication between journalists and the people they hope to reach. These efforts take many forms, and vary from online – for example, the use of social media to interact with readers about a story after it’s been published – to offline – for example, meetings between journalists and community members to discuss a story currently being produced. At its best, engagement shows audiences that journalists are real people, with the training a...
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Companies are struggling to engage with today’s activists – a new survey explores why
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SOCIAL JUSTICE

Companies are struggling to engage with today’s activists – a new survey explores why

Dozens of companies with no track record of activism have made statements in recent weeks in support of Black Lives Matter following what I believe is unprecedented pressure from racial justice protesters. It may have come as a surprise to some – given just a couple months ago corporate America showed little interest in the Black Lives Matter movement – but to me and my colleagues at the USC Center for Public Relations, it made sense. Earlier this year, we conducted a global survey on what we dubbed the “new activism.” At the time, we were aware that activism was a growing force in American society but couldn’t have predicted the topic would become so relevant so soon. Only a few months later, the brutal killing of George Floyd in late May sparked an eruption of activism on the streets o...
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