SaaS Content Marketing Strategy – The Ultimate Guide
As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started!
From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered. So sit back and join us in this mini-course on getting started with SaaS content marketing.
What Is SaaS Marketing?
Let’s start from the basics. Software as a service or SaaS marketing as we know it has a more product-centered approach to create awareness around a product. With this aim, SaaS marketers generate relevant content in the form of ebooks, interactive experiences, whitepapers, infographics that aid in creating a resource hub around th...