Tag: tiktok

TikTok: More Than Just A Frivolous App For Lip-Syncing And Dancing – Podcast
IN OTHER NEWS, SOCIAL MEDIA, TECHNOLOGY

TikTok: More Than Just A Frivolous App For Lip-Syncing And Dancing – Podcast

The wildly popular app TikTok started off as a platform to create musical, lip-syncing and dance videos. The pandemic helped the app grow as more and more people were searching for something to do while stuck at home. And right now, it’s not just well-loved, it’s the most downloaded app in the world.   For the most part, it’s used by people under the age of 30. TikTok is a highly addictive video sharing platform with a lot of lively music and dance videos that encourages participation and replication. Think macarena times 100 million. For many people it sounds like a frivolous waste of time. But the app has revealed itself to have more depth than initially meets the eye. TikTok can be a place to learn, become politically aware and even discover new things about yourself. Scroll...
Here’s Why Kids Love TikTok – Its A Unique Blend Of Social Media Platforms
SOCIAL MEDIA

Here’s Why Kids Love TikTok – Its A Unique Blend Of Social Media Platforms

TikTok, a social media platform targeted at young mobile phone users, was the second-most downloaded app in the world in 2019. It was the most downloaded app in July 2020. As a political scientist who studies social media, I’ve looked at what makes TikTok unique and why young people have flocked to it. In short, the phone-only app lets users record themselves dancing or goofing around to a music or spoken-word clip and then alter the videos using a wide array of effects. Despite its superficially frivolous nature, young people have been using the platform to send political messages, coordinate political actions and hang out in an online space largely free of adults. How it works Each tiktok is a 3- to 60-second-long video that loops when finished. The majority of the screen is taken up by...
TikTok Marketing 101
EBOOKS

TikTok Marketing 101

When pop feeling Taylor Swift introduced her single"Me" in April 2019, the tune went viral instantly. It Includes Brenden Urie of Stress! At The Disco and the music, the movie is among the both of them dancing and singing at a kaleidoscope of light colors. Soon after the launch, Swift's TikTok accounts posted a clip in the movie using all the Hashtag, #AnotherLikeMe, and it is a lyric in the song. "Show us the very best re-creation of the dancing, utilize MEdancechallenge, and we'll locate our favs," the accounts posted. A week after, #AnotherLikeMe had obtained more than 3 million viewpoints. Also, #Medancechallenge had obtained over 500,000 perspectives on TikTok. It ended up being a promotion triumph for Swift. If you are not sure yet why and how to adopt this humorous and irrevere...
The Why’s, The Do’s, The Don’ts – TikTok For Recruiting?
BUSINESS, IN OTHER NEWS

The Why’s, The Do’s, The Don’ts – TikTok For Recruiting?

Okay, after hearing about all of the TikTok recruiting buzz, I thought it was finally time to take a deep dive into it. I am not a TikTok user, so I thought for the purpose of this blog, I must download the app! Upon login, I was immediately blasted with a video. It took a moment to orient myself as random videos flashed on my screen, but soon after I was swiftly navigating around the app. I checked out trending hashtags and videos, then unexpectedly, I found myself laughing aloud! From men doing dramatic jumps off of ledges for pizza rolls waiting for them at home, to a woman recording a video about the co-worker you are annoyed with during Zoom® meetings, I was easily (and quickly) entertained. I then decided to get serious, and search for "career advice", since that was a recent has...
The Irresistible Allure Of Mocking Southern Accents – TikTok, #BamaRush
IN OTHER NEWS, SOCIAL MEDIA

The Irresistible Allure Of Mocking Southern Accents – TikTok, #BamaRush

  As college students across the country return to campuses grappling with the COVID-19 delta variant, Greek letters of a different variety have captivated social media feeds with stunning virality. The #BamaRush trend on TikTok introduced followers to the annual recruitment process for National Panhellenic Conference sororities at the University of Alabama. The popular videos offer a firsthand perspective on the recruitment process, showcasing the various events and the women’s corresponding fashion choices – the “outfit of the day,” or #OOTD – for each stage. When this phenomenon came to my attention, I noticed that TikTok’s algorithm fed me not only the posts of women participating in #BamaRush but also parody videos made by people glued to the unfolding events. In these videos...
The Rise Of The TikTok Tabloid West Elm Caleb
SOCIAL MEDIA

The Rise Of The TikTok Tabloid West Elm Caleb

Can you believe Makayla was dropped from Bama Rush? Do you think Couch Guy was cheating? Did you see Gabby Petito’s last post before she went missing? If you don’t spend much time online, you may not recognize these names. But on TikTok, their stories became sensationalized, memeified, hashtagged and rehashed. The most recent is “#WestElmCaleb.” Women took to TikTok to share their experiences of being peppered with affection, strung along and ultimately ghosted by a New York City-based designer named Caleb, who became the exemplar for the worst aspects of online dating culture. Together, these stories represent the emergence of what I call the “TikTok tabloid,” in which users collectively manufacture and dramatize stories like an investigative gossip reel. Traditional tabloids place the...
What Is ‘The Ick’? Another TikTok Trend
LIFESTYLE

What Is ‘The Ick’? Another TikTok Trend

Raquel Peel, University of Southern Queensland “The ick”, much discussed on TikTok and Instagram lately, is where attraction to a current or potential partner is suddenly flipped to a feeling of disgust. It’s often triggered in an instant, social media users say, by witnessing some kind of turn-off – a bad dance move, a grating laugh, or an off-putting eating style. So what might be behind “the ick”? Are you letting ‘the ick’ undermine your chances in love? One possibility is this is a self-defensive mechanism or strategy to protect against relationship failure, fear of commitment, fear of intimacy, or rejection sensitivity. Models of relationship counselling practice explain attraction is a “flip flop” phenomenon, where the thing that attracts you to someone today can be the same th...
Sex, Drugs And TikTok: Keeping Young People Safe Needs A Mature Response
CULTURE, Journalism

Sex, Drugs And TikTok: Keeping Young People Safe Needs A Mature Response

Isabelle Volpe, UNSW and Clare Southerton, UNSW You may have read recently that TikTok allegedly “serves up” sex and drug videos to minors. Media reports have described the video-sharing platform, which is designed predominantly for young people, as an “addiction machine” that promotes harmful content. In an investigation, reporters at the Wall Street Journal created 31 bot accounts on TikTok, each programmed to interact only with particular themes of content. Many of the bots were registered as being aged 13-15, including one programmed with an interest in “drugs and drug use”, which was ultimately shown 569 videos related to drugs. The investigation sought to better understand how the app’s algorithm selects videos for users. The workings of these kinds of algorithms are an industry s...
The Irresistible Allure Of Mocking Southern Accents – TikTok, #BamaRush
CULTURE

The Irresistible Allure Of Mocking Southern Accents – TikTok, #BamaRush

CULTURE Kathryn Cunningham, University of Tennessee As college students across the country return to campuses grappling with the COVID-19 delta variant, Greek letters of a different variety have captivated social media feeds with stunning virality. The #BamaRush trend on TikTok introduced followers to the annual recruitment process for National Panhellenic Conference sororities at the University of Alabama. The popular videos offer a firsthand perspective on the recruitment process, showcasing the various events and the women’s corresponding fashion choices – the “outfit of the day,” or #OOTD – for each stage. When this phenomenon came to my attention, I noticed that TikTok’s algorithm fed me not only the posts of women participating in #BamaRush but also parody videos made by people g...
Misogyny And White Supremacy Slip Through ‘Enforcement Gap’ On TikTok
IN OTHER NEWS, TECHNOLOGY

Misogyny And White Supremacy Slip Through ‘Enforcement Gap’ On TikTok

TECHNOLOGY A new report shows how extremists use profiles, hashtags and other effects that violate the platform’s community guidelines. Amanda Becker Originally published by The 19th This article has been updated. Violent extremists, neo-Nazis and other white supremacist groups are able to easily spread racist, misogynistic and anti-LGBTQ+ content on TikTok that runs afoul of the social media platform’s own terms of service, according to new research by the Institute for Strategic Dialogue (ISD). The ISD report examines how extremists use profiles, hashtags, music and other effects on TikTok. Researchers identified a sample of 1,030 videos from 491 accounts, or about eight hours of content, that seemingly violated TikTok’s community guidelines. At least 312 of those videos promoted...