Tag: social

Here’s Why Kids Love TikTok – Its A Unique Blend Of Social Media Platforms
SOCIAL MEDIA

Here’s Why Kids Love TikTok – Its A Unique Blend Of Social Media Platforms

TikTok, a social media platform targeted at young mobile phone users, was the second-most downloaded app in the world in 2019. It was the most downloaded app in July 2020. As a political scientist who studies social media, I’ve looked at what makes TikTok unique and why young people have flocked to it. In short, the phone-only app lets users record themselves dancing or goofing around to a music or spoken-word clip and then alter the videos using a wide array of effects. Despite its superficially frivolous nature, young people have been using the platform to send political messages, coordinate political actions and hang out in an online space largely free of adults. How it works Each tiktok is a 3- to 60-second-long video that loops when finished. The majority of the screen is taken up by...
Life Without Facebook: The Anti-Social Media Experiment
SOCIETY

Life Without Facebook: The Anti-Social Media Experiment

  What that really means is getting off Facebook. While I have accounts on Twitter, Google+, and LinkedIn, I rarely visit those sites. But Facebook is different. For some reason, even when I vow not to visit, it draws me in. Calls to me. Compels me to log in and browse my feed. And yet when I do, more often than not I walk away aggravated, not inspired. So why do I keep going back? I'm not sure, but it's definitely time to step back and re-evaluate. I joined Facebook in 2007 to keep an eye on my daughter when she went away to college. In 2008, like many other business owners, I began using it to market my business. I began amassing a huge friends list, accepting friend requests from everyone who sent me one. For awhile everything was hunky dory. Until it wasn't anymore. I'm not e...
Gossip Is A Social Skill – Not A Character Flaw
Journalism

Gossip Is A Social Skill – Not A Character Flaw

According to a recent Wall Street Journal article, some communities in the Philippines consider gossiping so odious that they’ve outright banned it. But aside from the difficulty of enforcing this sort of ordinance, should gossip really get such a bad rap? Yes, in its rawest form, gossip is a strategy used by individuals to further their own reputations and interests at the expense of others. Studies that I have conducted confirm that gossip can be used in cruel ways for selfish purposes. At the same time, how many can walk away from a juicy story about one of their acquaintances and keep it to themselves? Surely, each of us has had firsthand experience with the difficulty of keeping spectacular news about someone else a secret. When disparaging gossip, we overlook the fact that it’s a...
Branding Through Social Media
BRANDING, FOR BUSINESS

Branding Through Social Media

Are you looking forward to social media as the coolest, cheapest and the most effective medium to reach your customers? Well you are really canny and updated to think so. Social media is being widely used for the branding by brands both old and new. This is because it is the platform where the people peep for even the teeny-tiny information about everything from FMCG to durables, from food stuffs to cosmetics and almost everything. However this trend has equally been recognized by your competitors. So how do you make sure that your product is liked from among the competitive brands, and the customers feel the brand as the one they can trust? After all its your customer reach that matters. Many brands these days hire branding agencies to handle their social media pages I would suggest yo...
Widows Of COVID-19 Struggle To Get Benefits As Social Security Offices Remain Closed
COVID-19

Widows Of COVID-19 Struggle To Get Benefits As Social Security Offices Remain Closed

The day after her husband’s funeral, Rondell Gulick called Social Security. Now alone with their nine children, the stay-at-home mom faced what would become a months-long process of claiming the benefits she was counting on to keep her family afloat. Gulick, like many people trying to access benefits, is at the mercy of phone calls. Across the country, Social Security Administration offices have been closed since the start of the pandemic and with nearly 900,000 additional deaths caused by coronavirus, there are thousands of people seeking Social Security survivors benefits, some who know little about the process. The majority of people seeking survivors benefits, by far, are women. In December 2021, the most recent month of data, about 92 percent of those seeking young survivors benef...
Targeted Advertising On Social Media Drives People To Extremes
SOCIAL MEDIA

Targeted Advertising On Social Media Drives People To Extremes

Have you had the experience of looking at some product online and then seeing ads for it all over your social media feed? Far from coincidence, these instances of eerily accurate advertising provide glimpses into the behind-the-scenes mechanisms that feed an item you search for on Google, “like” on social media or come across while browsing into custom advertising on social media. Those mechanisms are increasingly being used for more nefarious purposes than aggressive advertising. The threat is in how this targeted advertising interacts with today’s extremely divisive political landscape. As a social media researcher, I see how people seeking to radicalize others use targeted advertising to readily move people to extreme views. Advertising to an audience of one Advertising is clearly powe...
So You Want To Be A Social Media Star
IN OTHER NEWS, SOCIAL MEDIA

So You Want To Be A Social Media Star

Being Famous On Instagram Isn't Too Difficult Now. A powerful and impressive Instagram feed has various important factors that could bring you fame in this well-known platform used by people worldwide. It is essential to limit your attention to the people who will get your account many followers over a long period. In this respect, the primary factor in making your account appear good to others. Making your profile look appealing to your followers is one of the main factors that make you well-known on Instagram. As an example, you're expected to display your photography talents to the world, so don't ever post an unprofessional or poor photo that can ruin everything the eyes of your viewers. Instead, you should avoid posting any content. Only high-quality content is the one thing that...
Since The Rise Of Social Media And Smartphones – Are People Lying More?
SOCIAL MEDIA

Since The Rise Of Social Media And Smartphones – Are People Lying More?

David Markowitz, University of Oregon Technology has given people more ways to connect, but has it also given them more opportunities to lie? You might text your friend a white lie to get out of going to dinner, exaggerate your height on a dating profile to appear more attractive or invent an excuse to your boss over email to save face. Social psychologists and communication scholars have long wondered not just who lies the most, but where people tend to lie the most – that is, in person or through some other communication medium. A seminal 2004 study was among the first to investigate the connection between deception rates and technology. Since then, the ways we communicate have shifted – fewer phone calls and more social media messaging, for example – and I wanted to see how well ear...
In An Age Of Social Media Do Unbiased Jurors Exist? – Dzokhar Tsarnaev, (Boston Marathon Bomber) Supreme Court Appeal
SOCIETY

In An Age Of Social Media Do Unbiased Jurors Exist? – Dzokhar Tsarnaev, (Boston Marathon Bomber) Supreme Court Appeal

Thaddeus Hoffmeister, University of Dayton The U.S. Supreme Court heard oral argument on Oct. 13, 2021, in the case of Dzokhar Tsarnaev, the lone surviving Boston Marathon bomber. While much of the news coverage has focused on whether the court will uphold the death penalty for Tsarnaev, the case also presents a fundamental question for this era: Is it possible to find unbiased citizens to serve on a jury in high-profile cases during an age of ubiquitous social media? This aspect of the case focuses on the “voir dire” process, which employs a French term that roughly translates to “speak the truth.” Voir dire occurs prior to the start of trial, when lawyers or the judge, depending on the jurisdiction, question prospective jurors to determine whether they harbor any kind of bias or prejud...
For Making Social Media Safer For Teens Facebook’s Own Internal Documents Offer A Blueprint
SOCIAL MEDIA

For Making Social Media Safer For Teens Facebook’s Own Internal Documents Offer A Blueprint

Jean Twenge, San Diego State University Right at the time social media became popular, teen mental health began to falter. Between 2010 and 2019, rates of depression and loneliness doubled in the U.S. and globally, suicide rates soared for teens in the U.S. and emergency room admissions for self-harm tripled among U.S. 10- to 14-year-old girls. Social scientists like myself have been warning for years that the ubiquity of social media might be at the root of the growing mental health crisis for teens. Yet when Facebook CEO Mark Zuckerberg was asked during a congressional hearing in March to acknowledge the connection between social media and these troubling mental health trends, he replied, “I don’t think that the research is conclusive on that.” Just six months later, The Wall Street J...