prejudice

U.S. donors are inclined to give less generously to charities in developing countries when they believe those funds will help people with darker skin. That’s what I found out when I measured the implicit skin-tone bias of 750 people who completed an online survey. The donors who harbored more implicit bias against darker skin were less likely to give more than US$10 to the charity than those who were less prejudiced. How I did my work I recruited the participants through a virtual labor market known as Amazon MTurk. They were asked about their age, income and education, and other characteristics. Then I assessed their bias toward light skin or dark skin by relying on a variant of the Implicit Association Test, a common research tool for this purpose. Finally, I asked how much money they a...

Black Americans have certainly faced many challenges trying to live the American Dream and partake in the many blessings other races have enjoyed here. One of the biggest hindrances black Americans have to continue facing in this country is the constant racial prejudice sent their way by white people. The original black people in this country were taken by force from Africa on ships to America where they were subjected to extreme abuse. They were made slaves, had their families separated, women violated and men whose self- esteem was reduced to nothing. They had no rights and were considered personal property. You may ask "how can a civilized people like the English fall to such abhorrent behavior? What reason could they possibly have to partake in behavior that treated a whole race o...

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Prejudice May Make Donors Less Generous Against People With Darker Skin