Tag: power

This Devastatingly Romantic Debut Novel About The Enduring Power Of First Love, With A Shocking, Unforgettable Ending
BOOKS

This Devastatingly Romantic Debut Novel About The Enduring Power Of First Love, With A Shocking, Unforgettable Ending

“This love story between Lucy & Gabe spans decades and continents as two star-crossed lovers try to return to each other…Will they ever meet again? This book kept me up at night, turning the pages to find out, and the ending did not disappoint.”—Reese Witherspoon One Day meets Me Before You meets your weekender bag.”—The Skimm “Extraordinary.”—Emily Giffin He was the first person to inspire her, to move her, to truly understand her. Was he meant to be the last? Lucy is faced with a life-altering choice. But before she can make her decision, she must start her story—their story—at the very beginning. Lucy and Gabe meet as seniors at Columbia University on a day that changes both of their lives forever. Together, they decide they want their lives to mean something, to matter. When...
Few Groups Supported By Foundations Are Given Decision-Making Power On Funding Priorities
MONEY

Few Groups Supported By Foundations Are Given Decision-Making Power On Funding Priorities

Emily Finchum-Mason, University of Washington The Research Brief is a short take about interesting academic work. The big idea Eighty-three percent of large U.S. foundations seek input from some of the nonprofits they fund – along with other people, organizations or communities directly affected by their funding. But foundations, which aim to serve the public interest through the money they give away, rarely give these stakeholders decision-making authority – by either letting them help set priorities or giving them a say about where grant money flows. That is what philanthropy scholars Kelly Husted, David Suarez and I found in a study that assessed the practices of the 500 largest U.S. foundations. Our findings suggest that foundations, which face mounting pressure to direct more grants...
The Power of Celebrity Endorsements in Social Media Marketing
CELEBRITIES

The Power of Celebrity Endorsements in Social Media Marketing

Turn on the TV, check Facebook, look at an ad in print or online and there's a good chance you'll see a celebrity endorsing a product. This very common marketing practice has been around for decades and has only picked up more traction in today's social media driven environment. Add to our culture's fascination with celebrities and their lives, social media has enabled many people to connect and keep up with their favorite celebs on a daily basis. Between Facebook, Twitter, Instagram, Snapchat, and many other social media networks, a celebrity now has instant access to thousands, if not millions, of fans to share things about their life, but also to promote themselves, their beliefs, and also products and companies. Unfortunately for many businesses, when it comes to utilizin...