Sports Teams Sustainability Efforts, Does It Matter To Fans?
While the sport sector’s environmental impact is not fully understood, it has a social platform and reach to influence a significant number of people worldwide to choose more sustainable behaviors. Brian McCullough, associate professor of sport management at Texas A&M University, says that sport organizations should be proactive in becoming more sustainable to increase business performance, deepen connections with fans and attract new ones.
Do fans care about sports teams’ sustainability efforts?
How are sports being affected by climate change? And how might they be affected in the future?
To use a sports analogy, there will be winners and losers as a result of climate change. Certain sports, like outdoor winter sports and even surfing, are vulnerable to the effects of climate change. ...