The Red Pill Or The Blue Pill? The Matrix Is Already Here
About a year ago I began to follow my interest in health and fitness on Instagram. Soon I began to see more and more fitness-related accounts, groups, posts and ads. I kept clicking and following, and eventually my Instagram became all about fit people, fitness and motivational material, and advertisements. Does this sound familiar?
While the algorithms and my brain kept me scrolling on the endless feeds, I was reminded of what digital marketers like to say: “Money is in the list.” That is, the more customized your group, people and page follows, the less time and money is needed to sell you related ideas. Instead, brand ambassadors will do the work, spreading products, ideas and ideologies with passion and free of charge.
I’m a psychiatrist who studies anxiety and stress, and I often wr...