What Role Should Business Gifts Play In A Marketing Campaign?
Business gifts have come a long way over the past couple of decades. Gone are the days when corporate gifts were only rolled out at Christmas and restricted to cork backed coasters and plastic rulers. The market is more sophisticated both in terms of what can be supplied but also in the expectations of purchasers. But what can business gifts do to improve the success of a marketing campaign? Well there are three fundamental things to consider when choosing a promotional gift; your company, your promotional campaign, and your target audience.
1) Your Company
Any marketing campaign must be appropriate to your company, reflecting what it stands for and projecting its values. For example, don't choose confectionery if you are a health food company - this is an obvious example but reflects ma...
