marketing

11Mar

By THEIRL1ADMIN01No Comments

FOR BUSINESS

For Over 60 Years The marketing Tricks That Kept The Barbie’s Brand Alive

The marketing tricks that have kept Barbie’s brand alive for over 60 years. Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” – the 11.5 inch blonde doll, but also her brand persona – generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million. Barbie debuted on March 9 1959 at the New York International Toy Fair as Barbie Teenage Fashion Model. Sixty-four years later, the doll continues to be the subject of cultural, sociological and psychological interest. By creating an iconic brand with special meaning for fans of all ages (Barbie is marketed to children aged three and older), toy company Mattel has successfully extended the lifecycle of the Barbie brand for well over half a century. ...

How To Create The Perfect Influencer Marketing Strategy?

25Jan

By THEIRL1ADMIN01No Comments

INFLUENCERS

How To Create The Perfect Influencer Marketing Strategy?

Influencer marketing is a marketing technique through which brands promote their products with endorsements from influencers online. Social media and blogs are home to the lion’s share of influencers even though other creators like podcast hosts can fit the bill too. Moreover, many a time, influencer marketing is just a part of brand awareness campaigns but helps in boosting sales and improving conversions as well. Hence, it’s evident that a clear and concise influencer marketing strategy is a must for improving your product’s success. Like any marketing tactic, an influencer program takes deliberate targeting and planning. So, without further ado, let’s dive into this infographic blog and learn how to create an effective influencer marketing plan! Summary Influencer marketing...

What Role Should Business Gifts Play In A Marketing Campaign?

16Nov

By THEIRL1ADMIN01No Comments

EBOOKS

What Role Should Business Gifts Play In A Marketing Campaign?

Business gifts have come a long way over the past couple of decades. Gone are the days when corporate gifts were only rolled out at Christmas and restricted to cork backed coasters and plastic rulers. The market is more sophisticated both in terms of what can be supplied but also in the expectations of purchasers. But what can business gifts do to improve the success of a marketing campaign? Well there are three fundamental things to consider when choosing a promotional gift; your company, your promotional campaign, and your target audience. 1) Your Company Any marketing campaign must be appropriate to your company, reflecting what it stands for and projecting its values. For example, don't choose confectionery if you are a health food company - this is an obvious example but reflects ma...

Here Is A Powerful Example Of Marketing Business Plans

16Nov

By THEIRL1ADMIN01No Comments

FOR BUSINESS

Here Is A Powerful Example Of Marketing Business Plans

The first example of marketing business plans is the email marketing strategy. Companies pay people to find them lists of email addresses and they send out emails describing their products and services to the people on these lists. Sometimes you get on these lists when you sign up for an account online and agree to receive mailings from the store you are signing up with and their partners or affiliates. Another example of marketing business plans are the catalogs that companies have printed that showcase all of the merchandise they have in their stores and the prices of the merchandise. This particular style of marketing has been used for many years and is very effective. Since technology has given us the internet and internet shopping abilities some stores have their catalogs online rath...

Podcast Of The Week: EPISODE 082: Developing A Predictable And Sustainable Marketing System In B2B SaaS

28Oct

By THEIRL1ADMIN01No Comments

DIGITAL MARKETING

Podcast Of The Week: EPISODE 082: Developing A Predictable And Sustainable Marketing System In B2B SaaS

Interview with Trevor Hatfield - Founder and CEO, Inturact Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force. Saksham Sharda Creative Director, Outgrow Trevor Hatfield Founder, Inturact On The Menu: What most people get wrong about marketing attribution How ...

Retargeting Marketing: How, When, And Why Is It Used?

28Oct

By THEIRL1ADMIN01No Comments

EBOOKS

Retargeting Marketing: How, When, And Why Is It Used?

If you are running a business and trying to sell your products and services online, then driving people to your website plays a critical role. But what if people aren’t ready to buy when they first visit your website? Or if they get distracted before completing their purchase? This is where retargeting marketing enters the picture. In order to attract people and bring your leads back to your website, running ads and retargeting marketing campaigns is the way to go. So, let us understand what is this concept all about and how to implement it! What Is Retargeting Marketing? Retargeting is a form of marketing strategy that lets you re-attract your prospects who leave your website before making a purchase and convert them into paying customers. Visitors might look for the same product on diff...

Several Fun Facts About Content Marketing

20Oct

By THEIRL1ADMIN01No Comments

CONTENT MARKETING

Several Fun Facts About Content Marketing

There are more than 25 million new pieces of content that is shared on the web daily. This huge flood of information flowing to consumers affirms that content is still king. Speaking of the saying that content is king, this saying was first said by Bill Gates in 1996 when he gave an opinion in an essay about the future of advertising. The daily volume of content that is posted on the web is massive and the practice of marketing by content is still in its infancy. Even in its infancy, content marketing has aggressively begun to replace the traditional pitchy type of ads with fresh answers, guidance, and insight for the consumer. Leading your marketing with content is not just a new trend used by small businesses that are wishing to connect with the consumer. It is also being used by some...

12Oct

By THEIRL1ADMIN01No Comments

INFLUENCERS

The Power Of Influencer Marketing

What Is It? Influencer Marketing is not a new game in the marketing world and the concept is pretty simple. You enlist an individual or group with influence and credibility and you associate them with your brand. The intent is to have their credibility rub off on your brand so that you gain credibility and, hopefully, a larger following of consumers. Examples of common types of Influencer Marketing might include Brand Ambassadors and Celebrity Endorsement. With that said, it's important to note the difference between credibility and fame. A common failing for brands attempting to engage in Influencer Marketing is recognizing this distinction and simply engaging a "celebrity spokesperson". In order to effectively engage with an "Influencer" for your brand, it's important to select an asso...

A Guide To Using Marketing Automation Management Software To Engage Your Customers

2Oct

By THEIRL1ADMIN01No Comments

THE LATEST NEWS

A Guide To Using Marketing Automation Management Software To Engage Your Customers

Using marketing automation software allows you to take your current efforts in direct marketing up a few notches. It gives you a medium to reach out to customers at each step of the customer lifecycle. This has been proven to be one of the most effective ways to use marketing automation. It is also the best way to increase sales and revenue in a short period because it's target natural customer behavior. This guide will take you through marketing automation software fundamentals and help you understand what it is, why you should consider using it, how to implement it, and how to measure its success. Marketing automation has emerged as a potentially powerful tool for generating more leads, converting those leads into customers and harnessing the power that your CRM database can provide. 1...

Instagram Marketing Strategy – Everything You Need To Know

29Sep

By THEIRL1ADMIN01No Comments

BRANDING, EBOOKS

Instagram Marketing Strategy – Everything You Need To Know

Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on Instagram. But get one thing straight: getting your Instagram marketing strategy right is no walk in the park. You must learn the ins and outs of the platform to create a strategy that ushers in conversions and engagements. The good news is that this guide will take you through the dynamics of a good Instagram marketing strategy in an actionable and precise way. <br /> Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media website...