Tag: items

5 Top Items Your Small Business Needs On Its Cybersecurity To-Do List
FOR BUSINESS

5 Top Items Your Small Business Needs On Its Cybersecurity To-Do List

(BPT) - If you run a small to medium-sized business, you may think your risk of cyberattacks is slim to none. But just because your business is smaller and you have your data stored on-premises does not exempt you from risk. According to the Ninth Annual Cost of Cybercrime Study by Accenture, 43% of cyberattacks are now aimed at small businesses — but only 14% of those businesses are prepared to defend themselves. Since the pandemic, cybercrime has increased by 600%, according to Embroker.com. And the cost of cyberattacks — from business disruption and lost data to system downtime, damage to your company’s reputation and even legal liability — is higher than ever. Cyber defense needs to be a major component of your business strategy. What can your business do to help prevent these attacks...
How Clutter Accumulates – Psychological ‘Specialness Spirals’ Can Make Ordinary Items Feel Like Treasures
SOCIETY

How Clutter Accumulates – Psychological ‘Specialness Spirals’ Can Make Ordinary Items Feel Like Treasures

Jacqueline Rifkin, University of Missouri-Kansas City Years ago, I bought a blouse at Target. That same day, I considered putting it on, but for no particular reason decided not to. That weekend, I again considered wearing the blouse, but the occasion didn’t seem good enough, so again, I passed. A week later, I considered the blouse for a date, but again, the event didn’t seem special enough. Fast forward to today. I have never worn my Target blouse. What had started out as ordinary now holds a special place in my closet, and no occasion feels quite worthy of my wearing it. What happened here? Why do people own so many unused possessions, treating them as though they are too special to use? I’m an assistant professor of marketing, and these are the questions that inspired my latest res...