Saturday, December 21

Tag: instagram

Instagram Marketing Strategy – Everything You Need To Know
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BRANDING, EBOOKS

Instagram Marketing Strategy – Everything You Need To Know

Instagram is counted as one of the fastest-growing social media platforms to ever exist. The fact that the user base has skyrocketed to over 1 billion indicates why many businesses are keen to jump on the Instagram marketing bandwagon and want to develop a marketing strategy that is focused on Instagram. But get one thing straight: getting your Instagram marketing strategy right is no walk in the park. You must learn the ins and outs of the platform to create a strategy that ushers in conversions and engagements. The good news is that this guide will take you through the dynamics of a good Instagram marketing strategy in an actionable and precise way. <br /> Instagram is the second most accessed network after Facebook. In fact, the popular visual-first-based social media website...
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What Can You Do About Instagram And Facebook Stalking You On Websites Accessed Through Their Apps
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IN OTHER NEWS, SOCIAL MEDIA

What Can You Do About Instagram And Facebook Stalking You On Websites Accessed Through Their Apps

Social media platforms have had some bad press in recent times, largely prompted by the vast extent of their data collection. Now Meta, the parent company of Facebook and Instagram, has upped the ante. Not content with following every move you make on its apps, Meta has reportedly devised a way to also know everything you do in external websites accessed through its apps. Why is it going to such lengths? And is there a way to avoid this surveillance? ‘Injecting’ code to follow you Meta has a custom in-app browser that operates on Facebook, Instagram and any website you might click through to from both these apps. Now ex-Google engineer and privacy researcher Felix Krause has discovered this proprietary browser has additional program code inserted into it. Krause developed a tool that f...
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The Leveraging Of 110m Instagram Followers
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CELEBRITIES

The Leveraging Of 110m Instagram Followers

The Truth About Kylie Jenner's $800m Cosmetics Empire. Kylie Jenner's cosmetics empire was featured on the cover of Forbes magazine - America's most prolific business monthly. Whilst much contention was raised about the claims that her wealth was "self-made" (which it wasn't), the bigger question was how this actually happened - and the numbers behind it. Jenner's "Kylie Cosmetics" business has raked in an estimated $660m in sales during its 3 year lifespan, with $330m in 2017 alone. Whilst the business is private, and thus its numbers are not publicly available, even if these estimates were 50% off, the figures would be staggering. What's more - the "company" only has 7 full time employees. Everything from packaging to PR is outsourced, and the only way that Jenner gets customers i...
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The (Un)Impressive Life Of Fake Instagram Influencers
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SOCIAL MEDIA

The (Un)Impressive Life Of Fake Instagram Influencers

Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain's song, "That Don't Impress Me Much" play as your typical anthem? Maybe it was the way I was raised that has me appreciate certain achievements. We didn't have a lot growing up so the seemingly "rich" neighbourhood kids were always impressing me with their Etch-a-Sketches and Lite-Brites my brother and I could only dream of having! Even now, I'm impressed when I see the new neighbours move in with a Tesla and go on cruise ship holidays a couple of times a year (well before Covid anyway). I'm impressed when I see people and businesses win prestigious awards. I'm impressed when I go to the gym and witness incredible resolve from people build...
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Instagram Is Bad For Teens Despite Claiming Otherwise – Facebook Has Known This For A Year And A Half – Here Are The Harms Researchers Have Been Documenting For Years
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HEALTH & WELLNESS

Instagram Is Bad For Teens Despite Claiming Otherwise – Facebook Has Known This For A Year And A Half – Here Are The Harms Researchers Have Been Documenting For Years

Christia Spears Brown, University of Kentucky Facebook officials had internal research in March 2020 showing that Instagram – the social media platform most used by adolescents – is harmful to teen girls’ body image and well-being but swept those findings under the rug to continue conducting business as usual, according to a Sept. 14, 2021, Wall Street Journal report. Facebook’s policy of pursuing profits regardless of documented harm has sparked comparisons to Big Tobacco, which knew in the 1950s that its products were carcinogenic but publicly denied it into the 21st century. Those of us who study social media use in teens didn’t need a suppressed internal research study to know that Instagram can harm teens. Plenty of peer-reviewed research papers show the same thing. Understanding t...
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Here’s How Instagram’s Redesign Shifts Toward Shopping Can Be Harmful
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BUSINESS, SOCIAL MEDIA

Here’s How Instagram’s Redesign Shifts Toward Shopping Can Be Harmful

Recently, when I opened Instagram, I noticed that the usual spot for checking notifications is now a Shop tab. The Instagram blog post announcing the redesign said that the change will support small businesses and connect people with their favorite brands and creators. This made me pause. As a researcher who studies social media, people and society, I’m concerned about the effects of surveillance capitalism. This includes social media companies profiting from collecting user data, making algorithmic inferences about people’s preferences and using this information to target people with advertising. Features like Instagram’s Shop tab facilitate surveillance capitalism, so it’s important to look at their consequences. Many people use Instagram to share their lives with other people, but the...
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Instagram to remove ‘like’ counts for some US users
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SOCIAL MEDIA

Instagram to remove ‘like’ counts for some US users

Amid humane tech movement, company is testing out functionality to make the social media platform feel less competitive. Facebook Inc.'s Instagram plans to remove the number of "likes" visible on posts for some users in the U.S. to decrease competitive pressure among people on the photo-sharing service. Instagram has been hiding like counts in some markets since April, beginning in Canada, and later expanding to Japan and Brazil. The U.S. is one of Instagram's largest markets with more than 106 million users, according to data analyst EMarketer. "What we're hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition," Instagram boss Adam Mosseri told Bloomberg after announcing the new test at a conference in San Francisco spons...
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