influencing

What is influencing? Influencing successfully means getting a result which meets the needs of both you and your customer. Often called a win-win situation. It might be persuading a company to take a course of action i.e. purchase your product or use your service or it could be to persuade someone within the company of your point of view. 21st Century influencing is not forcing your views or bargaining or twisting their arm or nagging or telling and hoping that the firm will take on your viewpoint or service. Influencing is much more subtle and requires a host of skills to be able to pull or push the customer towards your goal. It is essentially a person to person issue and needs excellent communication skills to be effective. Influencing is therefore a collection of personal skills a...

Do you follow influencers on social media? Do you always check their posts? Do you find you’re spending too much time or becoming obsessed with checking influencers’ accounts? And when you can’t check in, do you feel disconnected or lost? If you answered yes to all of these questions, you may have whats known as “problematic engagement” with social media influencers. But don’t blame yourself too much. You are among the many who have been swept away by dazzling social media influencing. And this can be attributed to many features and tactics social media influencers employ that help keep them influential — like livestreams and polls on Instagram. As experts in social media and user behaviour, we recently published a paper that looks at followers’ problematic engagement with inf...

Tag: influencing

Influencing Your Customer In A B2B Environment