Companies are struggling to engage with today’s activists – a new survey explores why
Dozens of companies with no track record of activism have made statements in recent weeks in support of Black Lives Matter following what I believe is unprecedented pressure from racial justice protesters.
It may have come as a surprise to some – given just a couple months ago corporate America showed little interest in the Black Lives Matter movement – but to me and my colleagues at the USC Center for Public Relations, it made sense.
Earlier this year, we conducted a global survey on what we dubbed the “new activism.” At the time, we were aware that activism was a growing force in American society but couldn’t have predicted the topic would become so relevant so soon. Only a few months later, the brutal killing of George Floyd in late May sparked an eruption of activism on the streets o...