Explaining The Celebrity-Led Trend – A ‘Soft’ Or ‘Hard’ Relationship Launch
The days of speedily updating your Facebook status the moment a new relationship is made official are long gone. In fact the Facebook relationship update could be described as somewhat passé, replaced instead by a new form of social media relationship documentation – the “soft” or “hard” launch.
Social media oversharing has become a commonplace occurrence – and the trend of PR speak creeping into the realm of relationships and intimacy is only growing. The soft and hard launch trend combines both.
Love, labor and the consumer marketplace have always been intrinsically linked, and the evolution of “public dating” via social media documentation is worthy of investigation. The internet, and platforms like Instagram and TikTok, give rise to a new visual language of relationship milestones. A...