endorsements

Turn on the TV, check Facebook, look at an ad in print or online and there's a good chance you'll see a celebrity endorsing a product. This very common marketing practice has been around for decades and has only picked up more traction in today's social media driven environment. Add to our culture's fascination with celebrities and their lives, social media has enabled many people to connect and keep up with their favorite celebs on a daily basis. Between Facebook, Twitter, Instagram, Snapchat, and many other social media networks, a celebrity now has instant access to thousands, if not millions, of fans to share things about their life, but also to promote themselves, their beliefs, and also products and companies. Unfortunately for many businesses, when it comes to utilizin...