Tuesday, April 23

Tag: businesses

Here Are 7 Ways To Keep Supporting Local Businesses
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Journalism

Here Are 7 Ways To Keep Supporting Local Businesses

While chain businesses are susceptible to the financial strains imposed by COVID-19 shut-downs and slow openings, small businesses are particularly vulnerable. Whether in small rural towns or densely packed metropolitan cities, small businesses often have minimal reserves and few investor opportunities. And, even though there is help through the Coronavirus Aid, Relief and Economic Security (CARES) Act and the Paycheck Protection Program, local residents — as well as visitors to areas — can support small businesses in various ways. Inc. magazine in March offered these still-relevant ideas: 1. Order takeout and/or delivery if it is a restaurant. 2. If a retailer is not fully open or has a customer limit, check out the retailer’s website to learn if it is selling items online. Many s...
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Why Do Businesses Use Branding?
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BRANDING, EBOOKS

Why Do Businesses Use Branding?

When you have a strong brand, it will become your business's most valued asset. A strong brand can more easily traverse the ups and downs of an economy, problems with customer satisfaction, and other issues. Plus, with great branding, it can last generations. Let's look at some other benefits of great branding. Customer Awareness and Recognition When you've done a great job branding, you will have amazing customer awareness and recognition of everything you do. The branding will speak for itself before you open your mouth or even make your offer. Think of some of your favorite brands and how they make you feel when you see an advertisement or commercial. Differentiation Offers a Competitive Edge When you have better brand recognition - and you will with a great brand - you automati...
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Women And People Of Color Benefit From Growing At-Home Businesses The Most
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TECHNOLOGY

Women And People Of Color Benefit From Growing At-Home Businesses The Most

In August 2020, on a quiet residential street in the Phinney Ridge neighborhood of Seattle, a tiny emerald bar suddenly appeared inside a converted garage facing the road. It drew the neighborhood, with families walking to pick up four-packs of cider to-go, grab lollipops for their kids or treats for their dogs, and talk to the owner, a woman who had turned her passion project into reality just as the world was shutting down. Caitlin Braam’s Yonder Cider, a business she and her husband, Jon, had poured their savings into to start, launched just before the pandemic without a physical space yet, but before long, she had realized it could slip away entirely. So she opened up at the only place she could: home. The city had closed the street by Braam’s house to cars, and, with many of the ...
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Why Do Businesses Want To Operate In China – The Money Is Just Too Good
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BUSINESS

Why Do Businesses Want To Operate In China – The Money Is Just Too Good

Doing business in China can be a difficult and contentious proposition for companies in many countries. Yet even with charges of intellectual property theft, forced partnerships and tight restrictions on doing business, China continues to attract foreign capital. Why do businesses want to invest in China when there are so many other “business-friendly” countries and financial markets that support foreign investment? The United States has accused China of stealing the intellectual property of American firms, theft that is estimated at US$600 billion annually. As a precondition for doing business in China, American and other firms may be subjected to the forced transfer of their technology. In addition, regulations can require foreign investors to partner and set up a joint venture with a C...
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Finding And Supporting Black-Owned Businesses
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SOCIAL JUSTICE

Finding And Supporting Black-Owned Businesses

Finally, we have the world’s attention, which is important for #BlackLivesMatter and Black-owned businesses. And the big question is “How do I find Black-owned businesses?” Yes, Blackout Day 2020, powered by OneUnited Bank, was a huge success. According to Yelp’s Economic Average Report, during the 2nd quarter 2020, there were more than 2.5 million searches for Black-owned businesses on Yelp, compared to only 35,000 in 2019, an increase of more than 7,000%. Searches for Black-owned restaurants increased more than 2,500% and Black-owned bookstores over 1,400%. Because of the surge, Yelp announced it will offer a new tool for businesses to identify themselves as Black-owned. So how do you find Black-owned businesses? Here are 7 ways to find Black-owned businesses that are owned and managed...
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This female in tech is changing the way businesses view workplace communication
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BUSINESS, TECHNOLOGY

This female in tech is changing the way businesses view workplace communication

Females in the tech industry are still a minority, but for one woman, she is paving the way with solutions for workplace communication and standing up for women in tech. Although “females in tech” is a phrase commonly used to reference the low number of women in STEM fields, “males in tech” is rarely used as they make up the majority. Females will no longer be pushed aside in board meetings — instead they show up to have their opinions heard and valued. For Saumya Bhutnager, she’s the epitome of strong and successful females in tech. Bhutnager positions herself independently from others in career by standing out instead of blending in and holding true to her values. She doesn’t ask for praise in her work, but hopes to make a difference. Her company, InvolveSoft, is a workplace commun...
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How Funding Black Businesses Can Help Bridge the Racial Wealth Gap
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IN OTHER NEWS

How Funding Black Businesses Can Help Bridge the Racial Wealth Gap

The Runway Project is making entrepreneurship more accessible to Black communities. Richmond, California, native April Fenall didn’t grow up with aspirations of becoming an entrepreneur. But upon moving from Sacramento back to the Bay Area in 2015, she couldn’t find work. A past conviction—even though it had been expunged from her record—and severe scoliosis made it difficult to find gainful employment. So she became an entrepreneur out of necessity. “I wasn’t able to show up as my complete self,” Fenall said, referring to her struggle to integrate into the workforce. “And I made an assumption that other people were probably encountering the same thing, of having all of these different identities that make up a whole person but not being able to show up as that whole p...
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Houston Neighbors Said No To Walmart And Invested In Black-Owned Businesses After The Hurricane
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Journalism

Houston Neighbors Said No To Walmart And Invested In Black-Owned Businesses After The Hurricane

Three months ago, Hurricane Harvey ripped through Houston and coastal Texas, killing 82 people, displacing more than 60,000, and leaving parts of Houston with severe wind and flood damage. As the city recovers from the strongest hurricane to hit in more than 50 years, many of its residents in historically Black neighborhoods continue to struggle for resources and support. “Houston is the tale of two cities,” explains Andrew Cobb, cofounder of West Street Recovery, a nonprofit disaster response organization that formed out of Hurricane Harvey to aid residents in underserved neighborhoods. “A lot of people in Black and brown and low-income neighborhoods still need help.” “If you flew in from the airport and drove around, you’ll probably be like, ‘Well, I don’t see the problem,’” he says....
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