Should College Athletes Be Allowed To Use Their School Brand For Paid Endorsements
John Holden, Oklahoma State University
Just days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company.
About the same time, another college football player, a wide receiver in the South, signed an endorsement deal with a national retailer.
In both cases, the players wore clothes without university logos in the photographs they posted on their social media as they promoted the companies.
Not so with another football player – a quarterback in the Southwest – who got use of a new car from a dealership for standing next to one of the dealership’s cars in a photograph on his social media page. Instead of plain clothes, he wore a polo shirt with his university logo ...
