THE LATEST NEWS

The Rise And Rise Of Audio Storytelling: The Podcast Revolution

24May

By THEIRL1ADMIN01No Comments

THE LATEST NEWS

The Rise And Rise Of Audio Storytelling: The Podcast Revolution

The state of audio drama in 2020 is wildly different from ten years ago when audio, or rather radio drama, was in decline across much of the English-speaking world. Drama had been dropped from radio stations in the US, was being phased out from popular listening in Canada and faced budget cuts in the UK and Ireland. The roots of the reinvention go back to the early 1980s. Adaptations like the BBC’s Hitchhiker’s Guide to the Galaxy, Lord of the Rings and NPR/BBC’s Star Wars changed how radio drama was viewed. They gave rise to a later audio movie style and inspired a new generation of independents. These “indie” producers pioneered the revival of the medium. Digitisation of sound-design during the 1990s and 2000s put the means of production back into the hands of hobbyist creatives. Howev...

24May

By THEIRL1ADMIN01No Comments

THE LATEST NEWS

Steps To Starting Your Own Podcast

You may have listened to a podcast or two or just simply heard about podcasting, but how do you start podcasting yourself? Especially if you are a Christian or interested in starting a Christian Podcast? Podcasting isn't the most difficult thing to do, but it can be challenging to become a successful podcaster. Many people, when they start a podcast, want to be so general that anyone will want to listen. But that does not really appeal to anyone! It takes a lot of time and hard work to start, run and have a successful podcast. But for those that do have a successful podcast, they are targeting a very specific audience. Figure Out What Your Podcast Is About Before you even start recording, you have to figure out what it is you want to talk about. What do you want your podcast to accom...

3 Ways To Protect Against Social Engineering Attacks

12May

By THEIRL1ADMIN01No Comments

THE LATEST NEWS

3 Ways To Protect Against Social Engineering Attacks

(BPT) - The foundation of all human relationships is trust. But our tendency to trust is exploited every day by hackers who engage in social engineering to gain unauthorized access to computer networks with the intent to steal data and cause financial harm. Social engineering attacks occur when fraudsters combine publicly accessible information and manipulative tactics to fool an unsuspecting victim into providing personal information and other sensitive identification data. Bad actors often begin the attacks by collecting personal information about their targets on social media accounts. Next, they contact the potential victim directly and pose as a trusted connection, such as an employer. These tactics can quickly lead to compromised credentials and the potential for account takeovers ...

14Mar

By THEIRL1ADMIN01No Comments

EBOOKS, THE LATEST NEWS

Inserting Yourself Into The Media

For entrepreneurs looking to gain some credibility and get the word of their business out there, finding your way onto the news seems appealing. But executing this idea can prove far more complicated than its conception. Fortunately, Jeff Crilley’s expertise offers valuable insight into this dilemma. He has consistently proven an ability to insert clients into advantageous media spots. Building Relationships with Reporters Much of the success Crilley sees in his business ties directly with the strong relationship with various reporters. He built these relationships over the years and established his credibility with them, leading to exceptional exposure for his clients. Building relationships with reporters takes patience and a firm grasp on storytelling, but the work pays off in the long ...

14Mar

By THEIRL1ADMIN01No Comments

FOR BUSINESS, THE LATEST NEWS

Stop Keeping Your Business A Secret

Demonstrate your value and get on the radar of potential clients. Your business shouldn't be a secret. It's time to STOP hiding! If you don't let people know your exist, who will? Getting yourself out there and being seen and heard by your target audience is how you reveal your industry expertise and build your credibility as a career expert while building your brand. Putting yourself out there also gives you the opportunity to really connect with your ideal clients, giving them a chance to get to know, like, and trust (KLT) you. People feel more comfortable doing business with people they know and companies they feel they can trust. Building that KLT factor with them, you're putting yourself in a better position of them reaching out to you when they're ready to work with a career co...

Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

14Mar

By THEIRL1ADMIN01No Comments

FOR BUSINESS, THE LATEST NEWS

Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt - Vol. 9 Your Website May Be Under-Performing Because It's Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: "But what if I have no money?" Ah yes, the money objection is a big one. And a valid one too! So valid that it's something every parent has said to us when we were kids, right? I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV. Of course, I had no idea how much they cost, but I knew I h...

14Mar

By THEIRL1ADMIN01No Comments

BRANDING, THE LATEST NEWS

What Are The Qualities of A Timeless Brand?

A brand that instantly pops in the mind of a consumer for a certain product, built through the years and has withstood the test of time is one of the definitions of a timeless brand. It is a name or a company that has been around for a long time but is still considered to be among the top brands loved and supported by its audience. A timeless brand is iconic and its branding has played a role to its long-term success. Among the timeless brands that have managed to successfully emerge on top throughout the years includes Apple, KFC, Nike, and Cadbury to name a few. They all have reached a certain level of success, a meaningful brand that did not give in to the fads. They stayed true to their beliefs and managed to stand the test of time. How Can You Make Your Brand Timeless? As a busin...