Love Island And eBay: How The Reality Show Could Model A Radically Sustainable Future For Its Young Viewers
A recently announced partnership between ITV reality show Love Island and secondhand e-commerce giant eBay sends a strong positive signal about prioritizing sustainability over fast fashion.
After receiving a strong backlash against Love Island’s promotion of fast fashion brands such as I Saw It First and Missguided, the show’s executive producer, Mike Spencer, has announced it’ll be working with eBay in 2022 to clothe participants in its current series with “preloved” garments.
Love Island boasts huge audience ratings among young people. Some 43% of Love Island viewers are under 30, and 16-34 year-olds made up one-third of viewers of the series premiere on June 6. So the show has the power to influence young people’s shopping habits, largely through the official Love Island app where vi...