Thursday, May 16

RECOMMENDATIONS

How Investors Read Business Plans
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BUSINESS, RECOMMENDATIONS

How Investors Read Business Plans

There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentations of an exciting investment opportunity. I am not referring to the value of the product being described, rather the presentation that purports to describe an exciting investment situation. One of the reasons that so many plans are so poorly written, and there are many, many additional reasons, is that the writers do not understand how plans are read. Investment banks, venture capital firms, family offices, angel firms, banks and blind investment pools receive a stack of plans for consideration every day. Typically a junior reader, often a recent MBA...
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Why Do Businesses Advertise On Social Media?
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BUSINESS, IN OTHER NEWS, RECOMMENDATIONS

Why Do Businesses Advertise On Social Media?

Putting ads on social media like Facebook, Instagram and Twitter is an effective way to increase followers, build your email list, and to engage with your audience more. You can practically reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must get their attention. One of the best ways to do that is to advertise on the social platforms where your audience hang out. It's Inexpensive You can place ads on any social platform like Facebook, Instagram, and Twitter with as little as $20 and get results. You can test an ad inexpensively, tweak it, make it better, then run it again, increasing your budget based on your desired ROI. It's Effective Paid ads work very well since so many people are regularly on social media. If you plan the advertiseme...
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Try Giving Your Employees A Reward And A Choice For More Good Ideas From Them
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BUSINESS, IN OTHER NEWS, RECOMMENDATIONS

Try Giving Your Employees A Reward And A Choice For More Good Ideas From Them

Want more good ideas from your workers? Try giving them a reward – and a choice. Companies can increase not only the volume but also the quality of employee suggestions and ideas by offering rewards and a choice, according to a study we published in 2022. We conducted the study on 345 telemarketers at a call center in Taiwan, which already had a suggestion program set up to solicit creative ideas to improve the organization. The company rewarded those who suggested ideas deemed the most valuable by giving them a trophy. We wanted to see how tweaking the reward changed the quantity and quality of suggestions. So we invited the employees to submit ideas and that if their suggestions ranked among the top 20% most creative ideas – as evaluated by a team of managers and researchers – they wou...
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A Guide To SaaS Lead Generation – 11 Strategies + 4 Tools
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RECOMMENDATIONS

A Guide To SaaS Lead Generation – 11 Strategies + 4 Tools

Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Let’s dive right in! What Is SaaS Lead Generation? SaaS lead generation focuses on finding prospects who might be interested in your services and that can be qualified into making a purchase.  Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. The ultimate goal is to attract good leads that have the potential to be converted into customers. How Is Lead Generation Different from SaaS? SaaS lead...
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How The Future Of Work Might Look — Business In The 2050s
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RECOMMENDATIONS

How The Future Of Work Might Look — Business In The 2050s

Predictions of the future are often wildly inaccurate. For example, Back To The Future promised us hoverboards, while almost everyone who saw Blade Runner couldn't wait to get their hands on a flying car. Unfortunately, neither are readily available to the general public yet, which is a crying shame. Casting an eye into the future and speculating how the world may look at that time, is never an easy task - there are simply too many variables involved. New technologies which no-one saw coming may be pulled from the aether, while existing fields which have substantial growth potential, may fail to develop as expected. A good example of this is 3D films; time and again they've been touted as the future of the film industry because production companies have thought consumers would jump at...
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An Incredible Guide: To Use Social Media For Business
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An Incredible Guide: To Use Social Media For Business

Remember how "Paper Boat" created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone's Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business. Let us see how: Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digita...
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Tai Lopez – Investor Shares Why He Reads One New Book A Day

Tai Lopez is an investor, partner, or advisor to over 20 multi-million dollar businesses. Through his popular book club and podcasts Tai shares advice on how to achieve health, wealth, love, and happiness with 1.4 million people in 40 countries. Tai also has one of the fastest growing Ted Talks with over 9.3 million views already. Tai Lopez has 2.9 million followers on Instagram, 6.2 million fans on Facebook, 1m subscribers on YouTube, and 1.2m followers on Twitter. Why I Reads One New Book A Day He is an investor, partner, and advisor to over 20 multi-million dollar businesses. Through his popular book club and podcasts The Tai Lopez Show shares advice on how to achieve health, wealth, love, and happiness with 1.4 million people in 40 countries. The Tai Lopez Show, gets around 800,000 do...
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Join The ProductionCrate Influencer Program
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INFLUENCERS, RECOMMENDATIONS

Join The ProductionCrate Influencer Program

Our library of professionally composed music and sound effects is bigger than ever. Save time and improve your productions with the extensive libraries of motion graphics. Top quality HD assets for promotional videos, intros/outros, scene changes, and so much more. Start Here!
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Simple Techniques To Drive Traffic To Your Site
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RECOMMENDATIONS, THE LATEST NEWS

Simple Techniques To Drive Traffic To Your Site

The beauty of ezine advertising is that its the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on improving their skills, travel packages, and an endless list of other possibilities. This is why ezines are such a good choice. As long as your ad relates closely to the theme of the ezine, the person reading your ad is already halfway toward buying what you have to offer. There are three types of ads that you can place in your chosen ezine: a classified ad, a sponsor ad, and/or a solo ad. The classified ad is the smallest and least expensive. This three to five line ad is often run in a block with other classified ads, one on top of another, similar t...
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To Get Great Coverage, You Need A Great Media List
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CONTENT MARKETING, RECOMMENDATIONS

To Get Great Coverage, You Need A Great Media List

You've written a great press release and it's ready to go. But the bigger question remains: who do I send it to? Before you begin sending the release to anyone and everyone, take heed. By not targeting the release to the right person at the right media outlet, your release will simply go into the trash and you'll never gain the respect of any reporter. So look long and hard at your perfect release. Who would be truly interested in it? Let's face it, Oprah probably doesn't care you have developed additions to your product line. So look for publications and media that match your target market, not where you'd like to appear. Where to find media listings? Once you determine who you want to send the release to generally, you need to get all the information on the media. You can use the fol...
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