Thursday, May 16

BUSINESS

10 Ways To Master AI Email Marketing- Don’t Miss Out!
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AI, BUSINESS, DIGITAL MARKETING, SCIENCE

10 Ways To Master AI Email Marketing- Don’t Miss Out!

With artificial intelligence (AI), email marketing is transforming the way you communicate with your customers.  That’s not all!  It’s taking your email game to the next level and helping you achieve better engagement and higher conversions. Today, in this blog, we will help you embark on an interactive journey through 11 game-changing AI email marketing techniques. So, let’s get started! TRY OUTGROW FOR FREE! Imagine emails that know your audience better than you do. Emails that adapt, evolve, and deliver results you never thought were possible. Welcome to the AI email marketing world, where your campaigns are more than just messages. With artificial intelligence (AI), email marketing is transforming the way you communicate with your customers.  That’s not all!  It’s taking your email g...
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Prioritizing Profits Over Human Rights — Corporate Landlords Are Eroding Affordable Housing
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BUSINESS

Prioritizing Profits Over Human Rights — Corporate Landlords Are Eroding Affordable Housing

How corporate landlords are eroding affordable housing — and prioritizing profits over human rights. One factor driving the housing crisis across the country is a shift away from publicly built housing toward large corporate-owned buildings where, as today’s guest Prof. Nemoy Lewis puts it, “housing is treated as a commodity, not a human right.” For many people living in Canada, housing has emerged as one of the most challenging issues. This is especially true in our largest cities, where financial stress plagues many households. Home ownership is widely out of reach and for renters, housing is scarce, expensive and precarious. In Toronto, Canada’s largest city, vacancy rates are at their lowest levels in nearly two decades and average rents have jumped nearly 10 per cent — the sharpe...
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Black Families Are Being Squeezed Out Of Home Ownership In Metro Atlanta By Corporate Investors
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BUSINESS

Black Families Are Being Squeezed Out Of Home Ownership In Metro Atlanta By Corporate Investors

I studied 1 million home sales in metro Atlanta and found that Black families are being squeezed out of homeownership by corporate investors. In the years since the Great Recession, when housing prices dramatically fell, Wall Street investors have been buying large numbers of single-family homes to use as rentals. As of 2022, big investment firms owned nearly 600,000 such properties nationwide. Critics say this practice drives up home prices and worsens the housing shortage, making it harder for families to afford to buy. Industry advocates dismiss such charges, arguing that large investment firms own a tiny fraction of single-family rental housing across the U.S. – less than 4% of the total. As a professor of public policy at Georgia Tech, I wanted to understand how this trend was affecti...
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What Is A Professional Shopify Store Manager And What Do They Do?
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BUSINESS, FOR BUSINESS

What Is A Professional Shopify Store Manager And What Do They Do?

What is a Professional Shopify Store Manager? A professional Shopify store manager is a skilled professional who can help you set up, manage, and grow your Shopify store. They have the knowledge and experience to help you with everything from product selection and pricing to marketing and customer service. What Do Professional Shopify Store Managers Do? A professional Shopify store manager can help you with a wide range of tasks, including: 1.Setting up your Shopify store 2.Choosing the right products and pricing 3.Designing your website and creating product pages 4.Managing your inventory 5.Processing orders and shipping products 6.Marketing your store and driving traffic 7.Providing customer service 8.Analyzing your data and tracking your performance Why Hire a Professional ...
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The Complicated World Of Tipping — Here’s How You Can Avoid Feeling Flustered Or Ripped Off
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BUSINESS, IN OTHER NEWS

The Complicated World Of Tipping — Here’s How You Can Avoid Feeling Flustered Or Ripped Off

Tipping etiquette and norms are in flux − here’s how you can avoid feeling flustered or ripped off. Tipping has gotten more complicated – and awkward – in North America. The ever-growing list of situations in which you might be invited to tip includes buying a smoothie, paying an electrician, getting a beer from a flight attendant and making a political donation. Should you always tip when someone suggests it? If yes, how do you calculate the right amount? And if you don’t, are you being stingy? As marketing professors who specialize in customer interactions, we’re researching how digital payment technologies have changed how and when customers tip. Our research suggests that asking for tips before service and suggesting tip amounts that are too high can frustrate customers and be bad f...
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It’s Time To Talk About How Patents Might Not Reward Inventions As They Are Meant To
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BUSINESS, POLITICS

It’s Time To Talk About How Patents Might Not Reward Inventions As They Are Meant To

Patents were meant to reward inventions. It’s time to talk about how they might not. For hundreds of years, we’ve been told patents help deliver big new inventions, such as life-saving drugs. They are meant to be a bargain between the inventor and the public: tell us how your invention works, and we’ll give you a fixed time – a patent protection period – in which you’re the only person who can make use of it. Such exclusive rights make it easier for inventors to profit from their investments in research and development, and in theory encourage innovation we wouldn’t get otherwise, which benefits us all. We’ve long had to accept this bargain on faith. But those core assumptions about patents are increasingly being subject to empirical testing, and – as we detail in a new podcast starting...
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AI Helping Tackle The Threat To The Growing Wave Of Fraud
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AI, BUSINESS, FOR BUSINESS, IN OTHER NEWS, TECHNOLOGY

AI Helping Tackle The Threat To The Growing Wave Of Fraud

AI threatens to add to the growing wave of fraud but is also helping tackle it. There were 4.5 million reported incidents of fraud in the UK in 2021/22, up 25% on the year before. It is a growing problem which costs billions of pounds every year. The COVID pandemic and the cost of living crisis have created ideal conditions for fraudsters to exploit the vulnerability and desperation of many households and businesses. And with the use of AI increasing in general, we will likely see a further increase in new types of fraud and is probably contributing to the increased frequency of fraud we are seeing today. Already, the ability of AI to absorb personal data, such as emails, photographs, videos and voice recordings to imitate people is proving to be a new and unprecedented challenge. But...
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Research Shows How Subtle Forms Of Sexism In Financial Services Led To Recent City Scandals
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BUSINESS, POLITICS

Research Shows How Subtle Forms Of Sexism In Financial Services Led To Recent City Scandals

How subtle forms of sexism in financial services led to recent City scandals – what research shows. When I first worked in the City of London, a few years out of university, a company-appointed “style consultant” suggested I would be taken more seriously as a female professional if I wore more make-up and exchanged my trousers for skirt suits. At the time, I was under the naïve impression that workplace sexism was more or less a thing of the past. But I soon found out I was wrong and this conversation served as an early red flag. That was 20 years ago. And while the financial and professional service industries have changed for the better, they may not have changed enough. A parliamentary committee has been tasked with renewing an inquiry into sexism in the City of London following clai...
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AI, BUSINESS, IN OTHER NEWS, TECHNOLOGY

Saving Time And Stress In Your Small Businesses In 3 ways Using AI

3 ways AI can save small businesses time and stress. Generative AI is creating an extraordinary amount of buzz, and it's catching the interest of people wondering how to take advantage of what it has to offer. If you’re a small-business owner, you’re likely curious about how it can help you grow and succeed, especially as your business becomes more complex. Beyond the initial start-up phase, there are some clear indicators that your business is beginning to scale. For example, you may be expanding your online sales channels or in-person locations, hiring more employees, and increasing your inventory — all of which demand more of your time. It’s critical to prepare yourself with the best tools and technology for continued success. Turning to AI tools that are in products like Intuit Quic...
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In The Era Of AI — How Can You Future-Proof Your Career?
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AI, BUSINESS, RECOMMENDATIONS, TECHNOLOGY

In The Era Of AI — How Can You Future-Proof Your Career?

How you can future-proof your career in the era of AI. Ever since the industrial revolution, people have feared that technology would take away their jobs. While some jobs and tasks have indeed been replaced by machines, others have emerged. The success of ChatGPT and other generative artificial intelligence (AI) now has many people wondering about the future of work – and whether their jobs are safe. A recent poll found that more than half of people aged 18-24 are worried about AI and their careers. The fear that jobs might disappear or be replaced through automation is understandable. Recent research found that a quarter of tasks that humans currently do in the US and Europe could be automated in the coming years. The increased use of AI in white-collar workplaces means the changes wil...
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