BRANDING

What A Great Branding Campaign Looks Like
BRANDING, FOR BUSINESS

What A Great Branding Campaign Looks Like

You plan to start a branding campaign, you wish for a high consumer reach and higher consumer reaction to your campaign? Of course yes. Everyone does, after all that's what you start a campaign for. But as soon as to decide so all that you are suggested with is, "be creative, think new and think extra ordinary". That's a pretty wise suggestion. Among hundreds of branding campaigns running to influence the target audience, it's your creativity and imagination that makes you the polestar of the dark sky, makes your brand stand out. But how to you be creative, how do you come up with something new and extraordinary and how do you make your brand stand out? Well, I can't make you think creative or be imaginative, but I can help you with certain tips that may assist you in planning your su...
The Key To Smart Branding
BRANDING

The Key To Smart Branding

I know that for some new entrepreneurs, 'branding' can be a scary word. The 'big guys' spend millions on their branding efforts, so how can you possibly compete? In a word - consistency. You compete with consistency in your branding. I promise - a strong focused brand will attract the perfect customers to you like a magnet. So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let's jump in. Use Consistency For Better Branding To achieve business success, you need to know how to best leverage your website, social media and other online marketing channels. And to best leverage these marketing channels, you need brand consistency. So what do I mean by brand consistency? First, you must (repeat: must) go through the proce...
Dedicated Online Seller Models All of His Dresses Himself
BRANDING

Dedicated Online Seller Models All of His Dresses Himself

A lot of people are reluctant to buy affordable clothes from Chinese online marketplaces like Alibaba, because, many times, the pictures advertised by the sellers don’t match the actual products. Well, one dedicated seller decided to reassure potential customers that what they see is what they’ll get, by modelling his elegant dresses himself. Talk about going above and beyond, right? Photos of the male Chinese seller modelling several of his elegant gowns went viral on Reddit a few days ago. They were allegedly posted by a customer of his who requested real-life photos of the dresses and got a lot more than she bargained for. User 10lbsofmum claimed “I found a shop that sold prom dresses and wedding dresses so I asked for real photos rather than stock photos and the seller sent ...