Love Sharing Funny Animal Videos? You’re Part Of The Cute Economy
Was one of the last DMs you received on Instagram a video of ducklings wearing flowers for hats, or floating in a sink full of water? An overly zealous cockapoo dancing on the couch with his human? A husky throwing a temper tantrum because he couldn’t come indoors?
If sharing cute animal content is your love language, you’re not alone — you are part of a bigger cultural phenomenon called the cute economy.
The cute economy is not only a network of cute content that people participate in making, sharing and circulating but also a multibillion-dollar business due to creators’ ability to monetize their content.
What is the cute economy?
Media researcher James Meese defines the cute economy as the creation and circulation of user-generated content depicting entities (animals, babies, plants, ...