podcasting

18May

By THEIRL1ADMIN01No Comments

BUSINESS

Corporate Takeovers Are Fundamentally Changing Podcasting – Here’s How

At first glance, it may seem as though Big Tech can’t figure out how to make money off its foray into podcasting. In early May 2022, Meta announced that it was abruptly ending Facebook’s podcast integration less a year after it launched. Facebook had offered podcasters the ability to upload their shows to the social media site. Meanwhile, Spotify’s own expensive gamble on podcast integration within its music streaming service hasn’t resulted in the surge of new listeners that it had hoped. And what about the emergence of social audio platforms like Clubhouse that promised to re-imagine podcasting as live audio chatrooms hosted by celebrities and public figures? After its meteoric rise in 2021 during the height of the global pandemic, Clubhouse has seen major declines in app installs, in...

Podcast Host, Michelle Obama: How Podcasting Became A Multi-Billion Dollar Industry

6May

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IMPACT, TOP FOUR

Podcast Host, Michelle Obama: How Podcasting Became A Multi-Billion Dollar Industry

“You kind of fail your way to success,” observed Matt Lieber, head of podcast operations at Spotify, at this year’s Audiocraft festival, an annual weekend of panels about podcasting. Normally held in Sydney, this year, thanks to COVID-19, the festival shifted online. Lieber was talking about StartUp, his podcast about establishing Gimlet Media in 2014. Lieber and his business partner, Alex Blumberg, wanted to develop a podcast studio that would become “the HBO of audio”. Last year, Gimlet hit the jackpot. It was acquired by Spotify for US$230 million (A$322 million). While podcasts have been alive on the internet since 2004 (“But what to call it? Audioblogging? Podcasting? GuerillaMedia?” asked the Guardian), 2014’s Serial is largely credited with starting a new boom for the form. Seria...

22Mar

By THEIRL1ADMIN01No Comments

CULTURE, TOP FOUR

Podcasting’s Goliath – Mr. Joe Rogan

Comedian and podcaster Joe Rogan is caught in a spiral of controversies. It began when “The Joe Rogan Experience” hosted COVID-19 vaccine skeptic Robert Malone and a number of musicians pulled their music off of Spotify in protest. It has continued with Rogan apologizing for using racial slurs in past years, which prompted the streaming service to remove scores of his old episodes from the streaming platform. Given the thousands of hours of content that Rogan has produced, the scrutiny is unlikely to stop there. As we argue in our forthcoming book, Rogan’s podcast has long promoted right-wing comedy and libertarian political voices, including some who trade quite gleefully in racism and misogyny. However, what makes Rogan’s rise particularly important is that it goes beyond the standard...

19Feb

By THEIRL1ADMIN01No Comments

RECOMMENDATIONS

5 Benefits Of Podcasting Vs. Blogging

When setting up a website or new business, many entrepreneurs instantly think about creating a blog through which they can promote new products and services. However, blogging isn't necessarily the best way to do it, although having a blog is an important aspect of any website. Here are the benefits of using podcasting to reach out to your visitors. 1. It's Personal and Real One of the reasons why podcasts can be more effective than blog posts is because they seem that little bit more real. Videos and audio recordings as opposite to text written on a screen often appeals to many people, and it's also easier for people to put on a video while they're cooking or doing something else. Watching somebody talk in a video or listening to somebody's voice in an audio recording can be more effe...

17May

By THEIRL1ADMIN01No Comments

Journalism

Podcasting Couple Keeps It Really Real on ‘The Black Guy Who Tips’

Down in Charlotte, there is a married couple whose mission is to amuse and inform online listeners five times a week. Roderick and Karen Morrow, both 37, host The Black Guy Who Tips, a daily podcast they record out of their home, deep in the Tar Heel State. For six years, the duo has riffed on the news--everything from the headlines of the day, to the crazy stories that get Black folks talking. On any given episode, the Morrows will have segments like “Gay News,” a roundup of LGBTQ-related news items, usually punctuated by Sylvester's opening yell from "Do Ya Wanna Funk;" “Guess the Race,” where they ask their chatroom audience to guess the race of the lead figure in an usually embarrassing news story; and “Sword Ratchetry,” where they close out the show with the latest news item involving...