Saturday, December 21

Tag: marketing

Forbes’ Top Marketing Influencer Leonard Kim On How To Create High Converting Content
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CONTENT MARKETING

Forbes’ Top Marketing Influencer Leonard Kim On How To Create High Converting Content

Content should be created not just to attract, but to convert. And only content that adds value can work in the long term. So tune in to learn how you can create quality content to push your marketing strategy a step ahead. What's On The Menu What Does Leonard Kim Do? How To Interact The Right Way? Connecting With Your Audience Writing Content That People Relate To What Makes You Unique? Interactive Content As A Two-Way Process LISTEN NOW!    
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Get Free Marketing From YouTube
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EBOOKS

Get Free Marketing From YouTube

Why should you take the time to market on YouTube? There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why YouTube can work so well, sometimes way better than the other avenues, and this can be true no matter what type of product or service you are trying to sell. Free marketing! Firstly, and importantly if you don't have a large marketing budget, YouTube is free. While you will need to invest a bit of your time to figure out your target audience and to create the videos that you want to use, being able to upload and even make the videos that you want to upload will be completely free. What is another advertising source going to be free? Video content is rea...
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Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think
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FOR BUSINESS, THE LATEST NEWS

Tales From the Online Marketing Crypt 9: Why Cheap Websites Are More Expensive Than You Think

Tales from the Online Marketing Crypt - Vol. 9 Your Website May Be Under-Performing Because It's Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have written that post myself! And as per usual, then came many responses that all pretty much said the same thing: "But what if I have no money?" Ah yes, the money objection is a big one. And a valid one too! So valid that it's something every parent has said to us when we were kids, right? I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV. Of course, I had no idea how much they cost, but I knew I had ...
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EBOOKS

TikTok Marketing 101

When pop feeling Taylor Swift introduced her single"Me" in April 2019, the tune went viral instantly. It Includes Brenden Urie of Stress! At The Disco and the music, the movie is among the both of them dancing and singing at a kaleidoscope of light colors. Soon after the launch, Swift's TikTok accounts posted a clip in the movie using all the Hashtag, #AnotherLikeMe, and it is a lyric in the song. "Show us the very best re-creation of the dancing, utilize MEdancechallenge, and we'll locate our favs," the accounts posted. A week after, #AnotherLikeMe had obtained more than 3 million viewpoints. Also, #Medancechallenge had obtained over 500,000 perspectives on TikTok. It ended up being a promotion triumph for Swift. If you are not sure yet why and how to adopt this humorous and irreverent ...
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SaaS Content Marketing Strategy – The Ultimate Guide
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CONTENT MARKETING

SaaS Content Marketing Strategy – The Ultimate Guide

As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered. So sit back and join us in this mini-course on getting started with SaaS content marketing. What Is SaaS Marketing? Let’s start from the basics. Software as a service or SaaS marketing as we know it has a more product-centered approach to create awareness around a product. With this aim, SaaS marketers generate relevant content in the form of ebooks, interactive experiences, whitepapers, infographics that aid in creating a resource hub around their...
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Old Marketing Tactics Used To Sell Baby Formula And Undermine Breastfeeding – New Technologies Claiming To Copy Human Milk
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HEALTH & WELLNESS

Old Marketing Tactics Used To Sell Baby Formula And Undermine Breastfeeding – New Technologies Claiming To Copy Human Milk

Cecília Tomori, Johns Hopkins University School of Nursing New products that claim to replicate mother’s milk have entered the lucrative market for infant formula. To an anthropologist and public health scholar who studies breastfeeding, these claims appear to be built on old patterns of misleading scientific statements – and reveal the power of marketing to exploit gaps created by inadequate societal support for breastfeeding. The costs of undermining breastfeeding are enormous. Globally, over 823,000 child deaths could be prevented annually with appropriate breastfeeding. Additionally, 20,000 maternal deaths could be averted each year worldwide from breast cancer. Poor communities of color around the world disproportionately shoulder this harm. The rise of commercial formula Through...
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The Power of Celebrity Endorsements in Social Media Marketing
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CELEBRITIES

The Power of Celebrity Endorsements in Social Media Marketing

Turn on the TV, check Facebook, look at an ad in print or online and there's a good chance you'll see a celebrity endorsing a product. This very common marketing practice has been around for decades and has only picked up more traction in today's social media driven environment. Add to our culture's fascination with celebrities and their lives, social media has enabled many people to connect and keep up with their favorite celebs on a daily basis. Between Facebook, Twitter, Instagram, Snapchat, and many other social media networks, a celebrity now has instant access to thousands, if not millions, of fans to share things about their life, but also to promote themselves, their beliefs, and also products and companies. Unfortunately for many businesses, when it comes to utilizing celebrity e...
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Journalism

African-American Entrepreneurs: Online Affiliate Marketing As a Viable Way To Work From Home

The current economic crisis is being called the worst economy since the depression of 1930. While over-all unemployment continues to climb, African-Americans are experiencing job losses at nearly double the national rate, and this is expected to worsen as the condition of the economy declines. However, as more people lose traditional jobs, more and more business owners are being created. By becoming a business owner and working for yourself, you are at least gaining some control over your financial future, which is why more people are turning to home-based businesses for security. African-Americans, by and large, have always been a very entrepreneurial group. The statistics on new business startups are very encouraging. From 1997 until 2002, the number of black-owned businesses were up...
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Digital Marketing Trends – Targeting the African-American Consumer
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Journalism

Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today's African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media. It's been said that "2014 is going to be a killer year for social media and small business." It's also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultur...
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