Sunday, December 7

Tag: marketing

The 3 Stages Of Content Marketing You Should Know
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CONTENT MARKETING, EBOOKS

The 3 Stages Of Content Marketing You Should Know

When you think about it, all marketing is content marketing-your sales page, your blog, your website, your message, your emails, your videos, your podcasts-they're all content. So, why do so many coaches (and other solopreneurs) cringe at the thought of having to market their business? • They don't like creating content, or they don't feel confident about it. • They don't feel like they have enough time to create content. • And/or they don't know how to distribute content for maximum efficiency, in the crucial areas of their business. So, successful marketing is all about how well you can produce and distribute content. And many solopreneurs are either not producing enough content to market their business effectively, or they often don't know where that content needs to be put. S...
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Podcast Of The Week: Re-Evaluating Customer Success And Advocacy: Marketing Lessons From Sydney Sloan
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DIGITAL MARKETING

Podcast Of The Week: Re-Evaluating Customer Success And Advocacy: Marketing Lessons From Sydney Sloan

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor. Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing. Click here for the podcast transcript Start Your Outgrow Free Trial!
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Breaking All The Rules: Finding Success In Healthcare Marketing
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THE LATEST NEWS

Breaking All The Rules: Finding Success In Healthcare Marketing

(BPT) - It’s a well-known rule in marketing that if you’re a healthcare company you need to work with an advertising agency that lives and breathes healthcare. But rules are made to be broken, and LevLane, a dark horse, full-service agency in Philadelphia, is showing that maybe that well-worn path so many have traveled is, well, worn out. It’s a bold statement but rooted in real-world examples. Take a look at 10 random marketing campaigns in the pharmaceutical space right now and you’ll quickly sense a theme. They have the same bouncy music, the same format, the same look and feel. They might not be siblings, but they’re definitely close cousins. For LevLane, an agency that’s been in business since 1984 and built its reputation leading campaigns for big consumer names like Taco Bell, Mi...
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Highly Effective Digital Marketing Strategies
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DIGITAL MARKETING

Highly Effective Digital Marketing Strategies

Would you like to learn some highly effective digital marketing strategies? But first of all, what is "digital marketing"? Some people believe it's a different form of internet marketing, but in truth, it's actually the same thing. These days people come up with all different kinds of terms to re-describe the same thing. Digital marketing is the same thing - people are just trying to profit off of a different wording of the same topic. I'm sure you've probably also heard the terms: "inbound marketing", "influencer marketing", "outbound marketing", and etc. But all of those are the same concepts of internet marketing strategies that have been already tested and proven to work. These people are just now figuring this stuff out. So digital marketing is just internet marketing. And also, some...
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Attraction Marketing: What Is It And How To Implement It?
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DIGITAL MARKETING

Attraction Marketing: What Is It And How To Implement It?

Every business needs a marketing strategy that is personal, effective, and enhances brand recognition and trust. One way to do this is by showing people how your product or service can make their life easier and better. That’s where Attraction Marketing comes in!  It is a term used for a method to attract customers and make them understand your product and its value through legitimate means. So, let’s explore the following: 1. What is attraction marketing? 2. How to implement it to increase your leads and what other benefits does it offer? 3. What tips and techniques should you follow to run a successful attraction marketing campaign? What Is Attraction Marketing? In simple words, attraction marketing is a marketing strategy that helps you attract customers. This method of marketing y...
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INFLUENCERS

Influencer Marketing Is Now Bigger Than Digital Ads

Everywhere you look people are online looking at their phones and interacting with different social platforms. If you haven't noticed we are surrounded by influencer marketing on all four sides. We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is. While the world is modernizing and the people's voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers. "Marketing w...
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10 Actionable Content Marketing Tips By Experts
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CONTENT MARKETING

10 Actionable Content Marketing Tips By Experts

PUT MOBILE FIRST! “Refocus content to appease the mobile user first. For a long time, we’ve been creating content solely for the desktop, which generally meant long-form content. Going into 2019, we have to put the mobile user first. The types of queries mobile users are looking for are fast, trendy and actionable. So ask yourself, is your content satisfying those requirements?” I’m sure we’ve all heard the phrase “Content Is King”. Well, there’s a reason why! Content marketing is all about creating and distributing valuable content to attract, retain and ultimately, convert your audience. From bringing in prospects, improving your SEO to establishing brand expertise – quality content is paramount to the success of your business. In 2019, few businesses doubt the power of content marke...
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7 Content Amplification Tips To Boost Your Marketing Efforts
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RECOMMENDATIONS

7 Content Amplification Tips To Boost Your Marketing Efforts

Marketing is not just about creating valuable content. If you think your job as a marketer is done once you’ve published your content, you’re wrong my friend. You can’t just sit back and wait for your conversions to increase on the basis of your content. You need to do something so that people actually get to view your content. This is where content amplification comes in. Content amplification is extremely crucial when it comes to your content’s performance. Without it, most content does terribly. But how do you go about amplifying your content? So, in this blog, we talk about the key takeaways from Amanda Natividad and Rand Fishkin’s video on content amplification as part of SparkToro’s “Office-hours” live stream. Let’s dive right in! What Is Content Amplification? Content amplifica...
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Forbes’ Top Marketing Influencer Leonard Kim On How To Create High Converting Content
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CONTENT MARKETING

Forbes’ Top Marketing Influencer Leonard Kim On How To Create High Converting Content

Content should be created not just to attract, but to convert. And only content that adds value can work in the long term. So tune in to learn how you can create quality content to push your marketing strategy a step ahead. What's On The Menu What Does Leonard Kim Do? How To Interact The Right Way? Connecting With Your Audience Writing Content That People Relate To What Makes You Unique? Interactive Content As A Two-Way Process LISTEN NOW!    
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EBOOKS

Get Free Marketing From YouTube

Why should you take the time to market on YouTube? There are a lot of other sources for advertising that you can consider, so why would YouTube be one of the options that you put on your list. There are actually the number of reasons why YouTube can work so well, sometimes way better than the other avenues, and this can be true no matter what type of product or service you are trying to sell. Free marketing! Firstly, and importantly if you don't have a large marketing budget, YouTube is free. While you will need to invest a bit of your time to figure out your target audience and to create the videos that you want to use, being able to upload and even make the videos that you want to upload will be completely free. What is another advertising source going to be free? Video content is rea...
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