Friday, October 18

Tag: customer

EPISODE 086: Creating Cohesive Content To Increase Customer Conversion
No Comments
DIGITAL MARKETING, THE LATEST NEWS

EPISODE 086: Creating Cohesive Content To Increase Customer Conversion

Interview with Mark de Grasse - President and General Manager of Digital Marketer EPISODE 086: Creating Cohesive Content To Increase Customer Conversion Start Your Outgrow Trial Outgrow is an interactive marketing platform that lets marketers and digital agencies create quizzes, calculators and assessments to boost their marketing efforts. Our tools help companies generate new leads, increase their social footprint and engage their customers. We've seen numerous examples of Outgrow customers getting up to 50% conversions using calculators and quizzes! Saksham Sharda Creative Director, Outgrow Mark de Grasse President, DigitalMarketer  Content strategist Mark de Grasse is focused on holistic, sincere methods of marketing and management. Since the middle of...
Read More
Influencing Your Customer In A B2B Environment
No Comments
FOR BUSINESS

Influencing Your Customer In A B2B Environment

What is influencing? Influencing successfully means getting a result which meets the needs of both you and your customer. Often called a win-win situation. It might be persuading a company to take a course of action i.e. purchase your product or use your service or it could be to persuade someone within the company of your point of view. 21st Century influencing is not forcing your views or bargaining or twisting their arm or nagging or telling and hoping that the firm will take on your viewpoint or service. Influencing is much more subtle and requires a host of skills to be able to pull or push the customer towards your goal. It is essentially a person to person issue and needs excellent communication skills to be effective. Influencing is therefore a collection of personal skills all ...
Read More
Podcast Of The Week: Re-Evaluating Customer Success And Advocacy: Marketing Lessons From Sydney Sloan
No Comments
DIGITAL MARKETING

Podcast Of The Week: Re-Evaluating Customer Success And Advocacy: Marketing Lessons From Sydney Sloan

Interview with Sydney Sloan - Former CMO, Salesloft & Alfresco, Startup Investor and Advisor. Sydney is a CMO, board advisor, and thought leader who has held senior leadership positions in product marketing, operations, field marketing, partner marketing, business development, and customer experience. Sydney served as a CMO at Alfresco and then Salesloft after managing enterprise product marketing and industry solutions marketing at Adobe Systems for 9 years. Tune in to listen to this seasoned marketer as she shares the lessons she's learned over the course of her 25+ year career in marketing. Click here for the podcast transcript Start Your Outgrow Free Trial!
Read More
How Do You Gain Customer Trust?
No Comments
BRANDING

How Do You Gain Customer Trust?

Customer trust and loyalty are pivotal in building a successful business. Establishing a solid long-term relationship with customers can help to scale your business. This is because customer retention is more cost-effective than constant client acquisition. It costs five times as much to earn a new customer than to keep an existing one. Also, a happy customer is more likely to recommend a brand they trust to others. So earning customer trust can help to keep customers and to earn new leads and sales through word of mouth. Here are 4 strategies you can use to earn customer trust. 1. Offer Excellent Customer Service The level of customer service you offer has a direct impact on customer trust and retention. So it's important to have a committed support staff and high standards for speed...
Read More
Buffalo Wild Wings asks group to move seats because customer ‘didn’t want black people sitting near them’
No Comments
Journalism

Buffalo Wild Wings asks group to move seats because customer ‘didn’t want black people sitting near them’

A Buffalo Wild Wings near Chicago says it has fired multiple employees after a family claimed they were asked to move tables over another customer's "racist" remarks. Mary Vahl and her family were celebrating a child's birthday at the restaurant chain last week when the alleged incident occurred. Just as their group — the majority of whom were African American — was about to be seated, a staff member asked them if they could move to a new section, due to the request of some "regular customers." "A couple of minutes went by and the host went up to my husband and asked 'what race are you guys?'" Vahl wrote in a now-viral Facebook post describing the encounter. Mary's husband, Justin Vahl, told the Washington Post that he asked the host why their race mattered. The employee responded by sa...
Read More