crafting

Though Gilbert Gottfried’s voice has alternatively been described as “shrill,” “annoying” and “grating,” you can’t say it isn’t memorable. Gottfried, who died on April 12, 2022, didn’t naturally sound this way. Watch him perform as a cast member during on the sixth season of “Saturday Night Live,” and you’ll hear a voice that sounds downright angelic by comparison. Gilbert Gottfried’s brief run as a cast member on ‘Saturday Night Live’ occurred before the development of his signature voice. But as he developed his comic persona, that distinctive sound made its way into his performances in stand-up comedy, advertising, television and film – perhaps most famously as Iago in “Aladdin,” Mr. Peabody in “Problem Child” and as a squawking duck in advertisements for the insurance giant Aflac. Cl...

Marketing professionals often consider packaging to be a product’s primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect. Behind labels’ designs, brand storytellings. In the wine sector, the importance of packaging is all the greater as marketers generally make little use of such media as TV, radio and billboards, either because of legal constraints or budget limitations. Thus if wine brands want to signify their differences and tell a story, be it real or fictional, about their product, they do so primarily through label design. The semiotician François Bobrie analysed the Wine Spectator’s Top 100 over five years and identified two broad categories of labels that tell different types of stories. The firs...

Tag: crafting

The Mechanics Of Crafting One Of The Most Memorable Voices Of All Time – Gilbert Gottfried

Crafting Narratives That Speak To Us: Wines And Their Labels