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As SaaS businesses crop up left right and center, standing out has become tougher. In this SaaS content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered. So sit back and join us in this mini-course on getting started with SaaS content marketing. What Is SaaS Marketing? Let’s start from the basics. Software as a service or SaaS marketing as we know it has a more product-centered approach to create awareness around a product. With this aim, SaaS marketers generate relevant content in the form of ebooks, interactive experiences, whitepapers, infographics that aid in creating a resource hub around their...

As a kid growing up in Italy, I remember watching the American TV series “Happy Days,” which chronicled the 1950s-era Midwestern adventures of the Fonz, Richie Cunningham and other local teenagers. The show, combined with other American entertainment widely available in Italy in the 1970s and 1980s, shaped my perception of the United States long before I ever set foot in the country. Today, I call the U.S. home, and I have developed my own understanding of its complexities. I am able to see “Happy Days” as a nostalgic revival of an ideal, conflict-free American small town. “Happy Days” was a product of Hollywood, which is arguably still the epicenter of the global entertainment industry. So recent news that the streaming service Netflix is opening an Italian office and will begin massive...