Tag: content

Changing How People See The World – Netflix’s Big Bet On Foreign Content And International Viewers Could Upend The Global Mediascape
CULTURE, VIDEO REELS

Changing How People See The World – Netflix’s Big Bet On Foreign Content And International Viewers Could Upend The Global Mediascape

As a kid growing up in Italy, I remember watching the American TV series “Happy Days,” which chronicled the 1950s-era Midwestern adventures of the Fonz, Richie Cunningham and other local teenagers. The show, combined with other American entertainment widely available in Italy in the 1970s and 1980s, shaped my perception of the United States long before I ever set foot in the country. Today, I call the U.S. home, and I have developed my own understanding of its complexities. I am able to see “Happy Days” as a nostalgic revival of an ideal, conflict-free American small town. “Happy Days” was a product of Hollywood, which is arguably still the epicenter of the global entertainment industry. So recent news that the streaming service Netflix is opening an Italian office and will begin massive...