Saturday, December 21

Tag: breaking

Breaking All The Rules: Finding Success In Healthcare Marketing
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THE LATEST NEWS

Breaking All The Rules: Finding Success In Healthcare Marketing

(BPT) - It’s a well-known rule in marketing that if you’re a healthcare company you need to work with an advertising agency that lives and breathes healthcare. But rules are made to be broken, and LevLane, a dark horse, full-service agency in Philadelphia, is showing that maybe that well-worn path so many have traveled is, well, worn out. It’s a bold statement but rooted in real-world examples. Take a look at 10 random marketing campaigns in the pharmaceutical space right now and you’ll quickly sense a theme. They have the same bouncy music, the same format, the same look and feel. They might not be siblings, but they’re definitely close cousins. For LevLane, an agency that’s been in business since 1984 and built its reputation leading campaigns for big consumer names like Taco Bell, Mi...
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Free Soul Food Recipes Breaking New Ground
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IN OTHER NEWS, WHAT'S GOOD

Free Soul Food Recipes Breaking New Ground

Free soul food recipes continue to break new ground. While more health experts are complaining about the high calorie, salt and fat content in soul food, more websites are heading the call for healthier recipes. The huge (pardon the pun) problems with obesity is blamed on the high fat and calorie content in much of the food we eat. To respond to this growing demand, more soul food recipe publishers, websites and restaurants are offering healthier recipes. The response? A growing resurgence in the popularity of this southern cuisine. An added bonus is attracting the interest of new people to this southern comfort food. Examples of Healthy Changes Examples of healthier changes is replacing many of the high fat seasonings, such as fat back, ham hocks and bacon drippings. These traditional ...
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Smart Cyber Defense Or Government Overreach? The FBI Is Breaking Into Corporate Computers To Remove Malicious Code
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CYBERCRIME, TECHNOLOGY

Smart Cyber Defense Or Government Overreach? The FBI Is Breaking Into Corporate Computers To Remove Malicious Code

The FBI has the authority right now to access privately owned computers without their owners’ knowledge or consent, and to delete software. It’s part of a government effort to contain the continuing attacks on corporate networks running Microsoft Exchange software, and it’s an unprecedented intrusion that’s raising legal questions about just how far the government can go. On April 9, the United States District Court for the Southern District of Texas approved a search warrant allowing the U.S. Department of Justice to carry out the operation. The software the FBI is deleting is malicious code installed by hackers to take control of a victim’s computer. Hackers have used the code to access vast amounts of private email messages and to launch ransomware attacks. The authority the Justice D...
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Only Bridging Can Heal a World of Breaking
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Journalism

Only Bridging Can Heal a World of Breaking

Meaningful bridging—like real integration—must acknowledge, respect, and appreciate difference as a starting point. At a time of heightened polarization and intense inequality in the United States and around the world, social differences run the risk of being turned into fault lines, and exploited for divide-and-conquer politics. As political scientists Rose McDermott and Peter K. Hatemi recently observed, inflammatory us-versus-them rhetoric “instigates neural mechanisms from the evolutionary desire to be part of the group.” Diversity can be a great strength, but it is susceptible to manipulation when not accompanied by community leaders from all backgrounds willing and able to bridge across difference. The idea of “bridging” provides a path to healing the practices of “b...
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