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Your zodiac sign can play a huge role in the way you see the world and interact with others. One of the biggest places this role shows up is when you’re interacting with a potential life partner. Zodiac sign compatibility can make you aware of problems you might have in the relationship like poor communication and jealousy long before they happen. Read on to learn more about the various signs and find out what the best and worst matches are for you. A Note on Compatibility Using Sun Signs Astrology is a complex practice that takes into account the locations of all of the stars at your birth, not just your sun sign. Depending on where the other planets and stars were, you may be much more or less compatible with your partner. So it’s important that you don’t take the following advice as...

The big idea Consumers are more likely to choose a plant-based meat substitute when the restaurant’s advertising highlights the social benefits of doing so rather than its taste, according to recently published research I conducted with a colleague. We also found that showcasing the social costs of meat consumption also leads to a preference for plant-based “meats.” To reach this conclusion, we conducted two online experiments to examine the advertising of plant-based burgers and meatballs. Participants were recruited via the crowdsourcing website Amazon Mechanical Turk. In the first one, 156 participants were shown one of three commercials for a plant-based burger. They saw either a social appeal (“good for the environment and animal welfare”), a health appeal (“good for your health – n...

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Dating Based On Your Birth Month: Zodiac Sign Compatibility

Want To Persuade Americans To Swap Out Beef For Plant-Based Burgers, Taste Alone Won’t Do It