Podcast: Episode 109 Unveiling The Evolution Of Brands With The Creative Director Of TIME – Graham McDonnell
Graham McDonnell, an award-winning creative director & keynote speaker with 19+ years of experience, specializes in crafting immersive stories for global brands across digital, social, and film. As the VP of Brand and Design at TIME, he leads creative vision and strategy, leveraging his exceptional talent for compelling narrative creation.
On The Menu:
Consumer Recognition of Valuable Content
Balancing Algorithmic Recommendations and Human Curation
Trust as a Crucial Element in Branding
Disruption of Branding by Instagram and TikTok
Blurring Lines Between Tech and Media Companies
Embracing Risks and Challenges for Marketing Success