Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. At bunq, Bianca previously served as Head of PR & Communications and Team Lead of User Operations and is actively involved in promoting diversity and innovative financial solutions.
On The Menu:
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- Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations.
- Approach to achieving profitability by aligning commercial success with user happiness.
- Using AI for anti-money laundering and challenging outdated regulations.
- Automating manual processes to focus human expertise on adding value, especially in search marketing.
- Maintaining simplicity in products and communication to stand out in a complex financial market.
- Blending creative approaches with a can-do attitude in a fast-paced environment.