vaccination

Jeremy Kagan, University of Southern California; Lourdes Baezconde-Garbanati, University of Southern California, and Sheila Murphy, USC Annenberg School for Communication and Journalism People have recognized the power of storytelling for thousands of years. The Bible relies on parables like the prodigal son because stories successfully convey the underlying message in a memorable way that’s easy to pass along to future generations. But when public health leaders and medical professionals need to communicate crucial, potentially life-saving health information, they can fail to harness the strength of storytelling. That’s why we, a filmmaking professor, a health communications scholar and a public health professor specializing in community outreach, wanted to see if we could help once CO...

To mitigate health inequities and promote social justice, coronavirus vaccines need to get to underserved populations and hard-to-reach communities. There are few places in the U.S. that are unreachable by road, but other factors – many rural hospitals can’t afford ultralow-temperature freezers or might not have reliable electricity, for example – present challenges. However, with government will and resources, these could be overcome. That is not true for much of the rest of the world. One of us, Tim Ford, is a global health researcher who has done a lot of international work on water and health where the cold supply chain cannot go, most recently in rural Haiti. The other, Charles Schweik, studies how the spread of innovations – both digital and physical – can solve pressing societal ...

Tag: vaccination

Encouraging Vaccination By Black And Latino Angelenos Using Filmmaking

A Big Problem For Equitable COVID-19 Vaccination – The Cold Supply Chain Can’t Reach Everywhere