trends

5Oct

By THEIRL1ADMIN01No Comments

SOCIAL JUSTICE

Four Trends Of The Boom In Racial Justice Giving

The tragic, high-profile killings of George Floyd and other Black Americans in 2020 have sparked a reckoning on race. As researchers of philanthropy, we’re keeping an eye on how this national awakening is affecting charitable giving across the nation. We are seeing an outpouring of donations from individuals, corporations and foundations that began to grow as soon as protests and other activities in support of racial and social justice started to spread across the country. Much of this funding will likely support Black-led groups engaged in criminal justice reform and fighting for education equality. Wealthy donors in the first half of the year gave nearly US$6 billion in donations of $1 million or more, but people of at various income and wealth levels are also increasingly supporting r...

Glittery Hair Trends

Glittery hair treatments are gaining interest. Carol Conti, an artist residing near Asheville, North Carolina, visited Florida in December and noticed sparkling strands in her friends’ hair. She learned it was called fairy hair, or hair tinsel, colorful iridescent strands that attach to strands of actual hair. “Once applied, the strands can last anywhere from two weeks to two months, as they fall out when your actual hair does. It can even keep up with your daily activity — heat, water, sweat, you name it,” confirmed purewow.com in a December 2018 report on fairy hair. “Being more conservative, I wasn’t so sure,” said Conti, 65, “but they [friends] convinced me to at least get a few strands. I felt festive for the holidays and received a lot of compliments, and here it is March and I s...

Digital Marketing Trends – Targeting the African-American Consumer

Do you plan to market or sell products and services to African-American consumers? If so, in order to successfully market to this community, it is to your advantage to understand certain digital marketing trends: how today's African-Americans shop, where they hang out, where they are most likely to be receptive to advertising and, more importantly, how they feel about marketing and media. It's been said that "2014 is going to be a killer year for social media and small business." It's also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultur...