Tag: tested

Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? This is where bribing the prospects with insightful content comes into the picture. Or to put it in marketing terms, you can use lead magnets in return for email addresses. A Lead Magnet can be a free trial/demo, toolkit, white papers, e-book, or any piece of content that is relevant to your brand. Their main objective is to compel users to give out their personal information. They do this by providing useful information and building up the audience’s interest and trust in your product or service. Hence, in this article, we will walk you through the 9 tried-and-tested lead magnets you need...