Even If It Happened To Someone Who Is White – People Are More Likely To React To A Black Person’s Story Of Injustice
People appear more willing to boycott a retailer in response to a video message about a consumer’s experience of injustice while shopping when the narrator is Black, even when the source of the actual information is from a white person, according to research I conducted with several colleagues that’s currently under peer review.
We wanted to observe whether and how the race of the person telling a story of racial injustice affects the reaction of their audience. So we conducted three studies that manipulated details about the race of the storyteller and victim to isolate the role the storyteller’s race plays.
In the first study, we recruited 370 white male participants using a crowdsourced academic research panel. We asked them to watch a video in which a professional male actor portrayi...
