Take Proper Control Of Your Company Web Site
I recently carried out a web-site review for a solid and successful company. It had followed most of the 'rules' for getting high traffic, but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company's otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause.
The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, ...