Building Sales Using A Winning Sales Process
Prospecting
Sometimes the issue with poor performance is nothing to do with ability but just not having a process to follow. It could simply be that a person is seeing the wrong prospects. Some of the questions to ask at this stage include:
Where do you store your existing client information?
How do you analyse the potential for further business from the client or though referrals might exist?
Where do you store information for prospective clients?
How do you analyse this information in terms of deciding where the potential for future business might exist?
What do you know about your competitors and which existing and potential clients might be using their services?
The effect of asking these questions of your staff, or even yourself, is to stimulate the thought process in ter...