Here’s Why Kids Love TikTok – Its A Unique Blend Of Social Media Platforms
TikTok, a social media platform targeted at young mobile phone users, was the second-most downloaded app in the world in 2019. It was the most downloaded app in July 2020.
As a political scientist who studies social media, I’ve looked at what makes TikTok unique and why young people have flocked to it. In short, the phone-only app lets users record themselves dancing or goofing around to a music or spoken-word clip and then alter the videos using a wide array of effects. Despite its superficially frivolous nature, young people have been using the platform to send political messages, coordinate political actions and hang out in an online space largely free of adults.
How it works
Each tiktok is a 3- to 60-second-long video that loops when finished. The majority of the screen is taken up by...