necessity

4Apr

By THEIRL1ADMIN01No Comments

CULTURE, Journalism

Accessory Or Necessity? Here’s Why You Can No Longer Afford To Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in our increasingly digitally-driven world, believes Amelia Neate, who runs the East Midlands-based Influencer Matchmaker agency. Her team partners brands with authentic and leading influencers across the globe and has worked with ...

Permanent Coronavirus Relief A Necessity

As mass cancellations of public gatherings including sports events, concerts, church services, K-12 school closures, college and university classes moving online, and social distancing sweep the country as precautions because of the coronavirus disease, COVID-19, adverse economic impact is upon us and has been projected to worsen in coming months. Therefore, we need to be intentional about strategizing to create a society that on the other side of this pandemic works for all of us. Some examples of how this can be done are already emerging. The common reassurance that “only” those with underlying health conditions and those over 60 are at risk, in addition to being ableist and ageist, also encourages individualism and an attitude of taking care only of one’s self and loved ones. Those of...

Toni Morrison on the Necessity of Literature

Reading the celebrated author is a fitting way to mark the 400th anniversary of the first slave ship arriving on U.S. shores. It was a tough week to lose Toni Morrison, one of America’s most esteemed writers and public figures. She died August 5, after a weekend of mass shootings, one clearly motivated by White nationalism. A few days later, ICE arrested 680 people in mass raids on Mississippi factories, an escalation of policies that intentionally inflict trauma on immigrant and refugee families. Those events were enabled by American racism. That racism is a foundational reality of our nation, both in our history and present society, was a theme that Morrison, a Black woman, tackled in her writing for five decades. Her novels focus on the African American experience, depi...