Questioned By Journalism Academics – News Corp’s Deal With Google And The Melbourne Business School
News Corp Australia and Google have announced the creation of the Digital News Academy in partnership with the Melbourne Business School at the University of Melbourne. It will provide digital skills training for News Corp journalists and other media outlets.
Is this a good thing or a bad thing?
The academy won’t provide full degrees, just certificates and a chance to upgrade digital skills in a fast-changing media environment.
Many companies in various industries have partnered with universities to deliver what used to be in-house training programs. Strengthening the links between industry and the academy has been welcomed in many sectors and certainly encouraged by governments for many years.
Why then are we as journalism academics concerned?
There are several reasons. The first and...