meaningful

16Nov

By THEIRL1ADMIN01No Comments

INFLUENCERS

Building Meaningful Relationships With Influencers

Marketing to influencers is an important part of your business's success. Strong relationships are at the heart of your professional success. Take it one step further and cultivate and maintain relationships with people who are influential in your Industry. Influencer marketing is not a new strategy or way of thinking. It has been around for a very long time. Business people have recognized its value for ages and the way in which you use it will determine how successful your business will be because of it. There are many things to think about when it comes to targeting influencers. The first thing is that you need to identify who the influencers are and connect with them so that you can start to build meaningful and mutually beneficial relationships with them. An interesting point is th...

In Confederate statue debates, common values can bring meaningful resolution

5Apr

By THEIRL1ADMIN01No Comments

Journalism

In Confederate statue debates, common values can bring meaningful resolution

The U.S. is engaged in a national debate about how to deal with monuments to Confederate leaders, enslavers and other historical figures with complex, and often racist, histories. As a scholar and practitioner of organizational communication, I often find myself in the middle of similarly protracted conflicts, working to get people with very different views to resolve their differences. A key step in that process is for each person to confront the fact that even people who disagree with them are, in fact, fellow humans inherently worthy of dignity and respect. Often, people seek clear decisions and quick action in response to disturbing feelings about the past. That may feel righteous in the moment but can be divisive, and often ignores complexities in a society’s cultural fabric. My r...

Clap all you like now, but workers with meaningful jobs deserve to be valued in a post-coronavirus economy too

4Apr

By THEIRL1ADMIN01No Comments

COVID-19, HEALTH & WELLNESS

Clap all you like now, but workers with meaningful jobs deserve to be valued in a post-coronavirus economy too

The coronavirus recession has laid bare how illogically the U.S. labor market values work that matters. In the United States, as elsewhere, citizens have been extolling the role of essential workers – such as nurses, grocery suppliers and delivery drivers – by, for example, rewarding them with nightly claps. Yet many of these employees receive low pay and few protections, suggesting a different appreciation of their worth in the market. But in highlighting this disconnect, perhaps the crisis has also provided an opportunity to reimagine an economy that values jobs for something more than just wealth creation: meaningfulness. A moral market? Meaningfulness has to do with how much one’s work matters in a moral sense, which is not always signified by how much money a job pays. It often rela...

Ways to make gift giving more meaningful (and less expensive)

9Dec

By THEIRL1ADMIN01No Comments

LIFESTYLE

Ways to make gift giving more meaningful (and less expensive)

More than 2 in 5 shoppers expressed feeling pressure to spend more and buy more. According to last year’s Bankrate Holiday Gifting Survey, involving 1,000 interviews, more than 2 in 5 shoppers expressed feeling pressure to spend more and buy more. However, there are ways to purchase fewer gifts, spend less money and still enjoy gift giving. October’s Real Simple offered such solutions as: ‒ Pitching in on one gift for someone special, a parent or grandparent, for example. ‒ Doing something together: meeting at a home — or renting one — and playing games, watching movies or making crafts. ‒ Purchasing a recurring gift, such as fruit, cheese or meal-prep kits, that everyone in a home can enjoy. ‒ Swapping favorite baked goods. And, of course, there is always the popular white elep...