Startup Sells Luxury Doomsday Kits to Help the Rich Survive Disasters in Style
If run of the mill disaster survival kits just don’t cut it and you can afford to splurge a few extra bucks on something more befitting your social status, try Preppi, a luxury doomsday kit supplier for the super rich.
Film director Ryan Kuhlman founded Preppi in partnership with costume designer Lauren Tafuri, and they run the business out of their downtown Los Angeles loft. The couple experienced a small earthquake in 2014 and realized that they should have supplies on hand for such emergencies. Today, their Prepster disaster kits are the most popular luxury survival accessories on the market.
“We started asking friends what they had in their earthquake kits and were quickly surprised how few of our friends had anything prepared at all. Of 10 friends, maybe one had an earthquake kit,...