The Leveraging Of 110m Instagram Followers
The Truth About Kylie Jenner's $800m Cosmetics Empire.
Kylie Jenner's cosmetics empire was featured on the cover of Forbes magazine - America's most prolific business monthly.
Whilst much contention was raised about the claims that her wealth was "self-made" (which it wasn't), the bigger question was how this actually happened - and the numbers behind it.
Jenner's "Kylie Cosmetics" business has raked in an estimated $660m in sales during its 3 year lifespan, with $330m in 2017 alone.
Whilst the business is private, and thus its numbers are not publicly available, even if these estimates were 50% off, the figures would be staggering.
What's more - the "company" only has 7 full time employees. Everything from packaging to PR is outsourced, and the only way that Jenner gets customers i...