journalism

4Feb

By THEIRL1ADMIN01No Comments

BUSINESS, EDUCATION

Questioned By Journalism Academics – News Corp’s Deal With Google And The Melbourne Business School

News Corp Australia and Google have announced the creation of the Digital News Academy in partnership with the Melbourne Business School at the University of Melbourne. It will provide digital skills training for News Corp journalists and other media outlets. Is this a good thing or a bad thing? The academy won’t provide full degrees, just certificates and a chance to upgrade digital skills in a fast-changing media environment. Many companies in various industries have partnered with universities to deliver what used to be in-house training programs. Strengthening the links between industry and the academy has been welcomed in many sectors and certainly encouraged by governments for many years. Why then are we as journalism academics concerned? There are several reasons. The first and...

Journalism Integrity – New Forms Of Advertising Raise Questions

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this modern form of advertising might influence those outlets’ real journalism. These specific advertisements are called “native advertising,” but are also tagged as “sponsored content,” “partner post” or other labels consumers don’t understand. They look like news articles, with headlines, photos with captions and polished text. But really they are ads created by, or on behalf of, a paying advertiser. With declining revenue from traditional display advertising and classified ads, news outlets are increasingly relying on native advertising – a sector in which U.S. spending was expected to reach $...

The Latest Country To Struggle Against Foreign Influence On Journalism, Australia Fighting Facebook

Facebook has barred Australians from finding or sharing news on its platform, in response to an Australian government proposal to require social media networks to pay journalism organizations for their content. The move is already reducing online readership of Australian news sites. Similar to what happened when Facebook suspended Donald Trump’s account in January, the fight with Australia is again raising debate around social media networks’ enormous control over people’s access to information. Australia’s prime minister, Scott Morrison, says his country “will not be intimidated” by an American tech company. My research in the history of international media politics has shown that a handful of rich countries have long exerted undue influence over how the rest of the world gets its news....